First I would like to comment that the first four comments here have nothing to do with this article. Now then...the practice to use scents in malls is not a new concept. This is a practice that has ben around for a ling time. It is a scientific fact that as one of the five senses, smells dictate out emotional actions. Food courts that are often located in malls is the best example I can give you here; when most people smell fod, the mind tells them it's time to eat thus bringing a sense of pleasure to the mind. LAb tests have proven that depending on the smell our reactions will be different. In the case of this perfume, we are just tempted to buy it based on the smell around the displays. Have to admit that is a good practice of subtle advertising.

LOL You're kidding....right?
Oh yeah! Here's a new idea....Let's spritz perfume to increase sales........New idea? They've only been doing this for, oh! I dunno....DECADES!!! It amazes me what people get paid to do. Repackage an old sales technique and pass it off as a new scheme. Can you even walk into a department store such as Belk, Macy's, or even J C Penney's, without being overcome by the perfume counter? (Which is so conveniently placed by the entrance so you can't possibly escape the sensory overload)
And here's more "news" for ya:
This is a form of subliminal messaging and it's supposed to be illegal, but instead, it's prolific.
Example: Why do you think the grocery store puts a cracker display in front of the soup?

here's one I'm finding lately and pisses me off especially in these times operating on a tight budget !!! pre-pay fuel pumps ....how many like me insert the nozzle & set the handle for fill up ...then go inside to pay for your 20 bucks you wish to purchase .....then when you get to the desk the cashier says ...oh its already started & youre going to have to shut it off if you only want 20 bucks worth ....by the time you get back to your vehicles its completely full and amount owed is well over 20 !!! its the principle right !! and frankly its stealing from the customer !!! what you going to do ??? pay it ? call the law ? or just drive off without paying the difference ?

The malls need to remember they are a lawsuit looking to happen with this practice. There are consumers that are highly allergic to lots of perfumes (like my mother). If they cause an allergic reaction with this practice, the malls could go bankrupt with the lawsuit and medical expenses.

The article's last comment made my mouth water. Talk about a Pavlovian response. I think I'll go to town and get a fresh loaf of bread. LOL -- Edgar

this is nothing new at all, abercrombie has been doing this for years, i used to work there, we had to spray the store every half hour lol

This is no new big deal. Starbucks a year ago discovered they could not add many breakfast items to their menu because it changed the coffee smell long associated with thier stores. Gorcery stores have long used smells in each isle to tempt customers. And, most significantly, stores like Body Shop from the beginning used fragrance to tempt the buyer. Not very new and even less sneaky............

thank you for adding to my comment that this is not very new and for sure not a secret weapon. The new is the use by fragrance marketers in department stores............mmmmmmm........wonder how they intend to resolve the conflict with Coco, Old spice and leather jackets.

Well...this is just going to make me want to buy stuff online MORE often (which is cheaper anyways)...most perfumes make my head ache...

What's new is the delivery system. What's new is the phthalates that make the synthetic fragrance last and stick to everything; phthalates are linked to endocrine disruption and reproductive harm. What's new is the plethora of other harmful chemicals in modern fragrance. What's new is the ubiquitous presence of toxic fragrance without consent of the shopper (no more pretty young women walking up and asking you: Would you like to sample this new perfume?"). What new is that if you want to enter any dept store, you are forced to breathe these toxic chemicals whether you want to or not.

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I am also interested in knowing the return policy of the store or shop. Because I know how important it is to find the right perfume.