Not only is Eileen Fisher being accused of abandoning her loyal over-50 followers since launching a younger image with her latest collection and ad campaign, but now it seems the designer may not be on board with plus-size clothing anymore either.
Rosie O'Donnell, who often publicly declared her love for Eileen Fisher, is now calling the one-sided love affair quits after a recent chat with the designer, according to WWD.
The very outspoken O'Donnell says the conversation (which she recounted on her Sirius XM radio show and was transcribed by the paper) went like this:
"I see [Fisher] and say, 'I love you, and you have helped me. You can't imagine how much stress I had in my life because of clothing but once I found you three years ago everything changed. On behalf of every plus-sized woman in the world, I just want to thank you,'" O'Donnell said. "And I want to ask you why do you only have the [plus] sizes down in SoHo [NYC]?"
The designer dismissed the accolades, answering, "That's not really our demographic... you know, we sell a lot of size two."
"So, you're trying to design for everyone and you don't really want the association with the plus-size people?," O'Donnell asked.
"Well, it's just not the image that we're going for," Fisher replied.
Rosie has since given up Eileen Fisher for good, saying, "It was like someone stabbed me in the heart."
WWD tried calling the designer several times for her side of the story, but Fisher has yet to return any of the phone calls.
What's your reaction to Rosie O'Donnell's version of the conversation? Do you believe this is what was said? Leave a comment (upper left)!
Eileen Fisher isn't the only retailer trying to change its image. This American sportswear line is shaking things up, too.