bobbi brown mascara

Bobbi Brown Extreme Party Mascara. Photo courtesy of Bobbi Brown Professional Cosmetics, Inc.

We are a lash obsessed nation: Latisse, eyelash extensions, and of course mascara, mascara, mascara.

What woman isn't forever pining for long, thick lashes?

For real drama the only option has been falsies because mascara alone could only do so much -- until now, says Bobbi Brown.

The makeup artist's new Extreme Party Mascara features exclusive technology that allows you to layer and build coats of mascara for added oomph.

But the real point of difference is this: Whether you lacquer on extra layers right away or hours later, the mascara goes on perfectly smooth. This is thanks to special reactivation technology that keeps the formula flexible between coats - so it's as if each new coat is being applied to bare lashes.

In other words, no more crusty messes when you try to add mascara at the end of the day.

We'll call it "Born Again" lashes. Can we get a hallelujah?