Juicy Couture to Open Stores in Airports

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Nov 5th 2009 at 11:16PM

What the Juicy Couture store at the Miami Airport will look like. Courtesy of Juicy Couture

Need a Juicy Couture fix before you fly? No problem.

Sky's the limit for Pamela Skaist-Levy and Gela Nash-Taylor of Juicy Couture -- the designer duo is opening a series of Juicy stores in airports around the world.

Juicy Couture's first airport shop will open this December in Miami International Airport's Terminal D, with subsequent locations set to open at New York's JFK Airport, Terminal 7 and at Taiwan's Tao Yuan International Airport, Terminal II in late January 2010.

Designed with the brand's mantra, "For Nice Girls Who Like Stuff" in mind, thes boutiques are meant to entertain shoppers, allowing them to "discover little details that make [them] laugh," a spokeswoman said.

The spaces will range in size from a mere 200-square-feet to larger, full-fledged stores, and carry apparel, accessories and kids' products, as well as gifts and luxury impulse items.

Inspired by the co-founders' love of shopping and travel, the airport outposts will eventually carry products inspired by each respective location, such as a "Choose Miami" shirt at the Miami airport.

"Come buy with me..."

Want more trends from the tarmac? Check out this frequent flyer fashion.

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Filed under: News, Designers & Brands
Tags: Juicy, Juicy Airport Stores, Juicy Couture, Juicy Couture Airport Stores, Juicy Couture Stores, JuicyAirportStores, JuicyCouture, JuicyCoutureAirportStores, JuicyCoutureStores, Retailers

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READER COMMENTS

(5)Add A Comment

grace, 3-16-2010, 6:05AM

he spaces will range in size from a mere 200-square-feet to larger, full-fledged stores, and carry apparel, accessories and kids' products, as well as gifts and luxury impulse items.
Picture
Computer
glamour tea

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hearll, 7-01-2010, 11:39PM

Fashion sometimes could be simple and plain, we see a lot design handbags is more than fashion stand out of the consider of normal use will be lead to a death way. No one will consider take this kind of bags. Such as this kind of handbags will make you like "UFO". But we did not say that Juicy handbags out of fashion. Of course it is a fashion bags. But what is more, Juicy bags consider all function use in to the design.
Juicy Velour bags
have a lot features, such as:
First: made of soft leather. High-quality leather feels smooth and soft. And it is faint with out of shiny as the leather handbags. And only Juicy handbags use this kind good material to the handbags.
Second: the inside lining of Juicy Velour handbags
are always lined with cotton fabric. The cotton is soft, smooth, high-quality fabric will make you feel good about this Juicy Couture handbags. That is what we say Juicy handbags always consider the function use in to the design.
Third: Juicy Velour handbags
always high-end. Made with fine stitches that are arranged in straight lines and with inflexible threads. Which make Juicy handbag looks neat and tidy.
Also Juicy is a famous brand knows by everyone, the Juicy Company still got a lot designer to design the last fashion and most useful handbags. From The headquarters of Juicy Couture, located in an industrial area in Arleta, Los Angeles, California. You will see a lot designer working busy on the studying the most fashion element now.
Today every Juicy lady wants to catch the last fashion hope to get Juicy handbags. Although it is expensive, Juicy handbags is a bags consider to use in every season, no matter in spring or summer, and there is more, almost all juicy couture handbags have the characteristic of having a striped fabric with a navy and then print a decoration made with sequins. Make you feel you are going with Juicy all the time.

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http:www.juicycoutureusa.com, 7-01-2010, 11:37PM

About Juicy Couture

Juicy Couture, founded in 1994, by Gela Nash-Taylor and Pamela Skaist-Levy. Taylor was a struggling actress with a baby on the way. Skaist-Levy, a fashion school grad, was a budding hat designer, Nash-Taylor and Skaist-Levy had met at a mutual friend's clothing store in Los Angeles 16 years ago.Their vision was to create a fashion label that had an exclusive air but was affordable to the general public.Then they did it.

At the beginning, they had very little money and could not afford to advertise. Their strategy was to send their finished designs to celebrities in the hopes that they would wear their clothes. Their first creation was maternity blue jeans: They spent $200 adding elastic to some old Levi's and sold them at maternity clothes stores. After a photograph of actress Melanie Griffith in their jeans appeared in Glamour, sales took off.

Their approach was working. Nash-Taylor and Skaist-Levy continued to fore go traditional advertising, preferring to send thousands of free outfits to the famous as well as to fashion editors and stylists every year. They sent one of their velour track suits to Madonna, who liked it enough to wear it around town. The company quickly became a success.

Despite Couture's innovative strategy, their brand distribution was so limited that Couture's name wasn't yet a household word. In 2003, whenJuicyCouturewas purchased by Liz Claiborne, the company gained the resources to boost its marketing efforts and product line. In 2004, when Juicy Couture began to open its own boutiques, the brand grew into a global force.

Despite the fact that
Juicy Couture founders decided to not offer cheap clothes some pieces approach the $300 mark - Juicy Couture has become one of Claiborne's fastest-growing divisions. Since the deal, Juicy revenues have quadrupled and are nearing $200 million. And while the number of retailers that carry the brand remains steady (1,400 worldwide); Juicy has been able to get into swimwear, shoes, sunglasses, jewelry, and handbags. Sweat suits, the item that made them famous and is now knocked off by everyone from Wal-Mart Stores Inc. (WMT) to Prada, make up half of Juicy's sales, down from 70% two years ago.

Juicy Couture 's handling of its brand was somewhat unusual, in that it didn't rely on any one slogan, but rather a wide variety of sayings that were emblazoned on the clothes, such as : "Have a Juicy Day", "Some Girls Have All the Juicy", "Dude, Where's My Couture?", and "Choose Juicy." The brand originally caught some flack among parent groups for slogans that some interpret as sexually suggestive. Somewhat predictably, this made the clothing line even more popular among many girls who liked the rebellious connotations.
These different make
Juicy Couture easy to accept by almost every women, and swept over the world very quickly. But there are still juicy couture there all the time, which make juicy never go in the right way and welcomed by every women!

Clutch Juicy

Clutch Juicy Couture

Tote Juicy Couture
Wallet Juicy

Juicy couture hobo bags
Juicy Luggage
Juicy Cosmetic Bags
Juicy Satchel
Juicy Shoulder Bags
Juicy velour Handbags
Juicy velour bags

Juicy Bags
Juicy Handbags

Juicy evening bags

Reply »

http:www.juicycoutureusa.com, 7-01-2010, 11:35PM

Reply »

hear, 7-05-2010, 10:50PM

If you want to feel like a celebrity, owning at least one juicy velour handbags
is a must. Juicy is one of the top names in pop culture and their juicy velour handbags will make you talk to your friends and relatives.
Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta,Los Angeles,California founded by Pamela Skaist-Levy and Gela Nash-Taylor and Gela Nash-Taylor Now owned by the Liz Claiborne fashion company, Juicy Couture is known for their signature velour tracksuits as well as other clothing and
juicy velour handbags.

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