Olsen Twins' Beauty Brand To Close
Mary-Kate and Ashley Olsen. Photo: Andrew H. Walker/Getty Images
Looks like not everything the Olsen twins touch turns to gold.
According to WWD, the twins' 7 year old beauty brand called mary-kateandashley is closing. The brand, which was sold primarily at Wal-Mart included fragrances, makeup, and even hair appliances.
But don't rule them out of the beauty game just yet.
Mary-Kate and Ashley's new junior brand of clothing and accessories called Olsenboye will launch in J.C. Penney stores this February, which gives them another outlet to try a beauty line.
Our two cents is that the closing of mary-kateandashley is a smart move.
The brand was very tween-y, which was fine for when the girls were tweens. But they've matured into designer-wearing, red-carpet walking fashion muses and it makes sense that they would want a brand with their name on it to reflect that.
And say what you will about the Olsen twins, but they're nothing if not business savvy!
Tags: ashley olsen, AshleyOlsen, JcPenney, mary kate olsen, MaryKateOlsen, olsen twins, olsenboye, OlsenTwins, wal-mart






kirche, 11-07-2009, 8:36AM
i thought the article would say they're out of money... but it was nothing more than their stupid clothing line sucks.
hey, what's the deal with their faces? they have that extensive plastic surgery aura about their mugs, don't they? but they're too young for that... or are they just strange-looking? they both have "old woman" facial features. weird.
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