But like so many "It" items, seeing everyone and their mother carrying the same bag as you is a total fashion downer.
Luckily, YSL has the perfect solution. Shoppers in Los Angeles and New York City will be able to put their own stylish spin on the "Roady" from Nov. 19 through Dec. 1.
Here's how it works: You choose from colored, patent, sting ray and black nappa versions of the bag, then artisans are on hand to customize the purse with special handles -- there are 29 options -- and a complimentary monogram inside the bag.
While we're all for personalized fashion, the price of being original doesn't come cheap.
The "Roady" ranges from $1,195 - $1,795, with an extra charge for the special handles -- $225 for lizard, $385 for ostrich and $515 for crocodile.
Here's another lust-worthy bag, but don't expect any deals -- this iconic bag never goes on sale.