She's a supermodel and reality television star and now, Heidi Klum is the face of the relaunched Ann Taylor's holiday ad campaign.

The photos, shot by the legendary Peter Lindbergh at MILK Studios in Los Angeles, feature the new mom (for the fourth time) in cashmere sweaters, scarves, wearing tons of bling and shopping for gifts.

While the model was a pro, she did issue one edict while on the shoot: "I wear it, I keep it!," the company said.

"We shot cashmere pieces, big jumpers, beautiful scarves, super cozy and chunky fashionable jewelry, in headshot style," Klum said in a release. "It really gives a feeling of luxury, fashion, comfy cozy cashmere with chunky great jewelry."

Holiday is the second season for the new Ann Taylor, which was relaunched for fall. "Ann Taylor's new look is very chic, stylish and comfortable," Klum said.

"You can mix and match, high and low. You can find things that work with what you already own. Ann Taylor pieces are easygoing, from the jewelry to the cashmere."

And jewelry is Klum's admitted favorite holiday gift. Actually, she said, "The best gift I got wasn't the gift itself, but how I got it. I woke up and found a beautiful bracelet on my wrist."

Let's hope it was from her husband (Seal).

Don't miss Heidi Klum hosting this year's Victoria's Secret Fashion Show.