The Kennedys, then and now: Lilly Pulitzer's dresses can last many generations. Photos courtesy of Lilly Pulitzer

Reduce. Reuse. Re-Lilly.

Customers have been recycling Lilly Pulitzer pieces for ages. Whether by wearing hand-me-downs or passing pieces on, the iconic dresses, skirts and the like are generally well-loved by more than just the original owner.

Now you can get paid to do what you've been doing all along. Tying into America Recycles Week, between Nov. 8 and 15, bring any "gently worn" Lilly special occasion dresses to your local Lilly Pulitzer store and receive a $10 credit toward a new Lilly from the company's "Originals" collection for holiday.

The items donated will be collected for The Princess Project, a non-profit organization that provides free dresses and accessories to high school girls who could otherwise not afford them for their proms.

For more feel-good fashion, check out this design duo's new charity T-shirt and tank.