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H&M Countdown: Just Who is Choo?

11/13/2009 1:00PM by Lisa Marsh

A classic Choo shoe. Photo: Saks.com

It's all about a Choo and it has nothing to do with flu season. It's T-Minus one day and counting until the debut of the Jimmy Choo for H&M collection early Saturday morning.

But we bet only a few out of the hoards of people who'll storm the fast fashion retailer for the lower-priced luxury goods actually know who Jimmy Choo is.

Here you go:
So listen up: If you want to plan on grabbing some of the special Choo for H&M designs, we advise getting there waaay early. Designer goods at H&M frequently sell out in a heartbeat, and we suspect this collection, featuring crystals, studs and animal prints, is going to go in about half a heartbeat.

There will be belts, evening bags and day totes, chokers, bracelets and cuffs.

Jimmy Choo shoes usually go in the range of, oh, $700-$1,100. This line is expected to be priced around $200-$400. Not exactly Christian Siriano for Payless prices, but who's complaining?

We advise wearing sneakers -- NOT stilettos -- so you can sprint for the goods.

We know we are not the only ones excited about Choo's upcoming collaboration with H&M; the collection's launch in L.A was a star-studded event.

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