But we bet only a few out of the hoards of people who'll storm the fast fashion retailer for the lower-priced luxury goods actually know who Jimmy Choo is.
Here you go:
- Jimmy Choo is a Malaysian designer based in London who studied at the London College of Fashion in the '80s and started selling his own designs in 1986.
- High profile breaks like a whopping eight pages in Vogue in 1988 and counting Princess Diana as a top customer starting in 1990, catapulted this designer to the top of the shoe heap.
- In 1996, the fabulous Tamara Mellon and Choo founded Jimmy Choo Ltd., which quickly became a household name after Carrie was robbed of her "Choos" on "Sex and the City."
- Choo sold his stake in 2001 for £10 million British (now that's a lot of shoes), but still designs the Jimmy Choo Couture line under a license from Mellon's Jimmy Choo.
There will be belts, evening bags and day totes, chokers, bracelets and cuffs.
Jimmy Choo shoes usually go in the range of, oh, $700-$1,100. This line is expected to be priced around $200-$400. Not exactly Christian Siriano for Payless prices, but who's complaining?
We advise wearing sneakers -- NOT stilettos -- so you can sprint for the goods.
We know we are not the only ones excited about Choo's upcoming collaboration with H&M; the collection's launch in L.A was a star-studded event.