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Choos or Lose - Our Editor Scores at the Jimmy Choo for H&M NYC Launch

by Marissa Gold (Subscribe to Marissa Gold's posts)
Posted Nov 13th 2009 at 9:00PM  
4 Comments
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Could these be the hot ticket item of the Jimmy Choo for H&M line? Photo: Jimmy Choo for H&M

Greetings, StyleListers!

Marissa Gold, Celebrity Style Editor here, reporting live from the Jimmy Choo for H&M VIP launch in NYC.

The Fifth Avenue store was closed to the public tonight so that a select group of editors (and friends of editors) could be the first to shop the new collection.

The action was tense, but civilized, as fashionistas sat on any flat surface they could find to try on the Choos.

Most of the heels were $99 and up, but accessories like belts and wallets weighed in a little cheaper.

Michelle Tractenberg of "Gossip Girl" shopped the selection while wearing the pair shown here in black.

While the first floor was crowded with Choo fans juggling shoe boxes with glasses of wine and hors d'ouevres (which were delicious, by the way), the rest of the store was nearly empty.

And it's a shame, because everything else was secretly on sale for 25% off, an employee told us.

We came expecting to buy one thing, and ended up spending a grand total of $379.35. (That translates to two pairs of shoes and two shirts in Choo land).

As for the quality, the shoes are relatively lightweight and the footbeds aren't padded, but this isn't the designer's full-priced line, which is the point, after all.

If you're a Choo fan looking for an affordable piece of the rock, you've found your sole mate. If you're a shoe purist who won't settle for less, you may want to save up for the real deal.

Expect a zoo Saturday (Nov. 14) when the store opens up to the public (read: get in line early and be ready to grab your goods.)

Our grand total.

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Filed under: Accessories, Fashion, News
Tags: Collaborations, HM, jimmy choo, jimmy choo for hm, JimmyChoo, JimmyChooForHm, shoes
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by 5min
  • Creative Director Tamara Mellon Tells Us About Jimmy Choo's Collaboration with UGG! Creative Director Tamara Mellon Tells Us About Jimmy Choo's Collaboration with UGG! Play UGGs are a comfy wardrobe staple, and now you can get them with studs, stars, and fringe embellishments thanks to Jimmy Choo! Creative Director Tamara Mellon tells us why Jimmy Choo collaborated with UGG, how the designs translate from the main Jimmy Choo line, and which ones are her favorite. The boots hit stores on October 21. Leopard print UGGs? Yes please!
  • Celebrities Celebrate Jimmy Choo at H&M Celebrities Celebrate Jimmy Choo at H&M Play Celebrities come out to celebrate Jimmy Choo coming to H&M. Stars like Paris Hilton, Nicky Hilton, Hayden Panettiere, Sheryl Crow, Olivia Wilde, Lisa Rinna and Jimmy Choo founder Tamara Mellon gathered at a private residence in the Hollywood Hills to celebrate the launch, which will hit H&M stores on November 14, 2009. The collection will include shoes, handbags, women's clothing, men's clothing and women's accessories. Interviews by: Bridget Daly
  • Sneak Peak at Jimmy Choo for H&M Collection Sneak Peak at Jimmy Choo for H&M Collection Play Tamara Mellon, the founder of Jimmy Choo shoes gives Hollyscoop an exclusive sneak peak at the Jimmy Choo for H&M collection, which is set to hit stores on November 14th. The collection will include shoes, handbags, women's clothing, men's clothing and women's accessories.
  • Jimmy Choo's Foursquare Ad Campaign Jimmy Choo's Foursquare Ad Campaign Play The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges. Here Jimmy Choo's latest ad campaign using Foursquare is used to illustrate technology in advertising.

READER COMMENTS

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cougar t-shirts, 11-16-2009, 4:12AM

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