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Gift Card Crackdown

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Nov 17th 2009 at 4:51PM  
1 Comment
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$6.4 billion dollars worth of gift cards went unused in 2008. Photo: Pat Wellenbach, AP

Chances are you still have unused gift cards stashed in a drawer somewhere -- and the Federal Reserve isn't too happy about it.

According to consulting firm TowerGroup, Americans spent $88.4 billion on gift cards in 2008 yet a whopping $6.4 billion went unused. And that's an improvement from the previous year, when $97 billion in gift cards were purchased but $8 billion weren't redeemed, reports the Wall Street Journal.

Currently, gift card issuers are largely unregulated with various fees and expiration dates, but with the Federal Reserve's new regulations proposed yesterday, this might not be the case for long.

The central banking system noted in its report that 95 percent of Americans have received or purchased a gift card at some point, and that the proposed new rules would limit the fees retailers and issuers like MasterCard or Visa would be allowed to impose on card holders.

Under the proposed laws, retailers and credit card companies can charge no more than one service or dormancy fee a month per gift card and will be required to extend expiration dates to a minimum of five years.

If the regulations are finalized, the laws will be part of the Credit Card Accountability Responsibility and Disclosure Act of 2009 but won't go into effect until August 2010.

Planning out your holiday shopping strategy? This department store is holding a posh Black Friday shopping sweepstakes.
Read All Comments
Filed under: News, Shopping
Tags: Federal Reserve, fees, gift cards, holiday shopping, laws, MasterCard, regulations, Retailers, Visa
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by 5min
  • How to Create a Gift Card Holder How to Create a Gift Card Holder Play This video will show how to create a gift card holder. Christina demonstrates how to wrap a gift card simply using an envelope. You can use any size as long as the gift card fits inside. Also, see how Christina jazzes up the envelope with fun paper, ribbon and stamping. When she is finished, you'll agree that it doesn't look like an envelope any longer, but a super fun way to give a gift card, photograph, business card or really whatever you want to put inside.
  • How to Order Discounted Gift Cards How to Order Discounted Gift Cards Play Do you know you can buy discounted gift cards to many of your favorite stores and restaurants? I like to call it instant savings or no-brainer savings. Nobody is going to know you did not pay full price for that gift card. If you are giving it as a gift, the recipient is going to have no idea you did not pay full price. One of my favorite websites for finding discounted gift cards is PlasticJungle.com.
  • Truth About Gift Cards Truth About Gift Cards Play Many of us are wondering, can we just pick up a gift card and call it a day. Well, here to discuss all the pros and cons of giving gift cards this holiday season is Better's finance and career expert, Maribel Aber.
  • Billions in Gift Cards Go Unused Billions in Gift Cards Go Unused Play A National Retail Federation survey found between six and ten percent of gift cards go unused -- adding up to an astonishing $41 billion since 2005.
 
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