Many women are willing to pay top penny for the perfect pair of heels. So when it was announced that famed stiletto-meister Jimmy Choo was planning to collaborate with H&M, you could practically hear a collective cheer coming from the female population.

For the official launch on Saturday morning, we popped over to the retailer's blockbsuster Fifth Avenue location to find out about the devoted shoppers waiting on line to score the "Jimmy Choo for H&M" loot. (Some of them had been there for 12 hours in the rain!)

Whether super styled or comfortably suited for an extensive day of credit card swiping, photographer Alys Kenny snapped them all. Check out the array of chic scenesters before running off and buying your new pair of Choo Choos!