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New Private Luxury Beauty Site: Market for Drama

11/17/2009 7:20PM by Melissa Schweiger

In the Market for Drama? Photo courtesy of Market for Drama

Private online sales are definitely the new black.

On the very chic heels of Daily Candy and Saks Fifth Avenue -- both just announced they were entering the arena alongside already established names like Gilt Groupe and Haute Look -- comes Market for Drama, a members-only sample sale site devoted to luxury beauty, which launched today.

Market for Drama is divided into two parts: "The Shop" and "The Journal," which will feature original editorial content. The look is very edgy and fashion-y a la Barneys and Purple Magazine.

To gain access to the site you need to be invited by an existing member or you can complete a questionnaire. Each shopping event will take place for 3-5 days and offer up to 70% off retail prices.

"We give beauty a more modern look and feel," CEO Stephanie Nash told StyleList. "We might not always feature brands that people know by name, but the products are photographed and described in such a way that informs and encourages the user to learn more about them."

The assortment of brands lined up so far include Paula Dorf, M Lab, and Alison Raffaele. The shopping launch event will feature Sjal, a scientifically advanced, holistic line of skincare favored by Demi Moore, Angelina Jolie and Uma Thurman.

And lucky for you, Market for Drama is offering all StyleList readers 15% off of their first purchase. Just enter "mfdcredit2" at checkout. Offer ends November 30, so get shopping!

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