According to the New York Daily News, a company in Beverly Hills is formulating what they call "antiquity" fragrances, which are based off the DNA of deceased celebrities.
MyDNAFragrance.com uses hair clippings (which are gathered from a celebrity hair collector, and yes, you read that right) from the deceased celebs to base the fragrances on the genetic code. But it's not clear what the fragrances actually smell like. According to the website, Blue Suede (Elvis's scent, duh!) "creates an attractiveness that lasts all day." Huh??
One thing we know is the scents aren't literal translations. Dr. Diva Verdun, chief development officer at mydnafragrance.com told the Daily News, "I did a little research on Elvis, and he actually had really bad body odor. So we don't want to clone him in any way or create a fragrance that actually smelled like him."
There are lots of celebrities to choose from, including Marilyn Monroe (okaaaay...), Michael Jackson (already?), Marie Antoinette (!!) and John Wilkes Booth (what the...?!).
This is just plain weird. If you're into perfume collector's items, maybe you should just stick to the Harajuku Lovers?