Saks Teams With Microsoft Windows 7 for Holiday Displays

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Nov 23rd 2009 at 5:45PM

Saks Fifth Avenue's annual snowflake lighting. Photo courtesy of Saks Fifth Avenue

For a match made in heaven, Saks has teamed up with Microsoft for the ultimate holiday "windows."

In this latest case of high fashion meets high-tech, the luxury department store and Microsoft Windows 7 have created Saks' famed annual window displays, which are being unveiled tonight at the NYC flagship store.

Along with the usual array of glistening snowflakes -- featuring 7,200 energy efficient lights, of course -- the retailer is using the new computer software to power 3-D animated holiday displays based on the children's storybook "Twinkle, Twinkle Little Flake."

Saks shoppers will also get to check out Windows 7-based computers first-hand by heading to floors eight and nine.

Saks and Windows 7 Twinkle Twinkle Little Flake collaboration window.

A preview of the Saks holiday window. Image courtesy of Saks Fifth Avenue

For some holiday wish list persuasion, customers will be able to publicize their desired gifts via Twitter.

Tweets with the hashtag #holidaywindows will appear on the Saks window facing 50th Street -- that should work a bit better than leaving pages ripped from magazines around the house.

And if technology isn't your thing, maybe Kristen Chenoweth is -- the actress will be hosting the event.

Saks isn't the only retailer gearing up for the holiday season. One department store is offering a chance to win a pampered shopping spree on Black Friday via its Facebook page.

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