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Love & Toast - Your Future Cult Favorite Beauty Brand

11/24/2009 11:00AM by Courtney Dunlop

love and toast

How great is this adorable packaging? Photo courtesy of Love & Toast


Beauty entrepreneur Margot Elena Wells has already brought us two of our favorite cult beauty brands, Lollia (bath and body products in gorgeous, ultra-feminine packaging) and Tokyomilk (whimsical products with irreverent packaging featuring illustrations of skulls, sparrows and Marie Antoinette).

Now Wells has launched Love & Toast, a line of hand creams, lip balms and eau de parfums. With fun, lively scents like Gin Blossom, Sugar Grapefruit and Mandarin Tea, and brightly colored packaging featuring bold graphics, think of Love & Toast as Lollia and Tokyomilk's younger sister.

We're particularly enamored with the Honey Coconut hand cream (pictured, above) with its fresh scent and cute little bird graphics.

Love & Toast is more than just cool packaging -- Wells is a stickler for quality, natural ingredients like shea butter, macadamia oils and sunflower oils, and the products are free of parabens, propylene glycol, phthalates and artificial colors.

And the prices ain't bad either. Eau de Parfums are just $36; hand creams and lip balms are $10 -- perfect for Secret Santa gifts!

Need more holiday beauty ideas? Check out the Peppermint Hot Cocoa shower gel from Philosophy.

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