When the producers of "
America's Next Top Model" decided to make up its contestants to represent various ethnic groups, we here at StyleList were taken aback.
While it wasn't the first time this sort of thing has occurred on the show, we saw this editorial challenge as borderline
blackface - it seemed to recall a historical form of entertainment rooted in the demeaning and inaccurate portrayal of African Americans.
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America's Next Top Model Does Makeup Noir
See the transformation of the models on the "America's Next Top Model" episode in question.
Ryan Goble / The CW
Brittany Markert
Jim DeYonker / The CW
Draped in a sari and feathered headdress, Brittany transforms into an East Indian and Native American.
Ryan Goble / The CW
Sundai Love
Jim DeYonker / The CW
Styled in a Ushanka hat and brightly colored coat, Sundai is Russian and Moroccan.
Ryan Goble / The CW
Erin Wagner
Jim DeYonker / The CW
Bronzed from head-to-toe, Erin is Tibetan and Egyptian.
Ryan Goble / The CW
Jennifer An
Jim DeYonker / The CW
Donning a straw hat and turquoise beaded statement necklace, Jennifer is Batswana and Polynesian.
Ryan Goble / The CW
Nicole Fox
Jim DeYonker / The CW
Nicole's woven neck collar and emerald kimono adds the finishing touches as she becomes Japanese and Malagasy.
Ryan Goble / The CW
But in a poll taken by more then 20,000 StyleList readers, 53 percent considered the "America's Next Top Model" images to be "a beautiful celebration of biracial women." A significant number of readers - who identified themselves as women of color - did not find it offensive. In fact, they thought it was more offensive to label it as blackface.
"ANTM" host
Tyra Banks recently
apologized if she offended anyone, but said she was proud of the show and felt it celebrated bi-racial women. Coincidentally, two prominent fashion magazines –
French Vogue and
V – have also featured white models painted in dark makeup.
What is
really going on here?
The photo shoots have garnered mixed reactions from editors, makeup artists and scholars: Is it offensive for white models to wear dark makeup? Is it new racism? Or is it an artistic statement in a multicultural world?
"The first images I saw were from
French Vogue and I hesitated to call it blackface," said Robin Givhan, fashion editor of The Washington Post, "because that refers to a "cruel, nasty and rude form of mockery and I don't think that was the intent."
An American minstrel song book from 1938. Photo: Hulton Archive, Getty Images
Blackface arose in the 1830s as a theatrical device used in minstrel shows, variety acts in which white and black actors would paint their faces black with burnt cork or shoe polish, exaggerate their lips and don wooly wigs.
Givhan believes that it's a sign of the times that people feel more comfortable playing with images that refer to race. But she points out that when "it comes from an industry that is hurtful and dismissive it comes across as suspect." (The American modeling industry has long been criticized for a lack of models of color.)
The concept of painting models in full body, black makeup isn't new to the fashion industry --
Italian Vogue did it to critical acclaim in 2006, and designers Viktor and Rolf painted themselves, and their models, for their Fall 2001 "
Black Hole" fashion show. Celebrity makeup artist
Sam Fine, whose clients include Halle Berry, Tyra Banks, Iman and Naomi Campbell, sees it simply as art.
"I think we're very sensitive to these models being painted darker, but clearly they weren't trying to make them black," he said of the recent instances. "It doesn't speak to our blackness."
Fine dubs it as "makeup noir," and contends that if he were a fashion editor doing a similar photo shoot he would not cast a black woman.
"I would make sure to cast a girl with clear eyes and European features – it adds contrast to show off the art and the juxtaposition," said Fine. "Fashion is all about stories. I don't see it as something more than a spread of interesting hair and makeup."
But where some see art, others spy passive racism.
Dr. Yaba Blay, an assistant professor of Africana Studies at
Lafayette College, argues that "we don't have the ability to desensitize ourselves on the historical legacy of blackface."
"I would place this in the guise of new racism," said Dr. Blay. "Whereas, the old racism was blatant with the Tom, Coon, and shuckin' and jivin', new racism works in a way that depends on these controlling images, but it remixes it."
V Magazine's "Beauty 2010" feature with model Sasha Pivovarova dipped in dark makeup embracing clearly pale model Heidi Mount reminded the professor of the 1991
United Colors of Benetton ad titled "
Angel and Devil."
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Racism or Diversity in Fashion?
Check out these controversial images from the fashion world.
Oliviero Toscani
"Angel and Devil" is one of two ads from a United Colors of Benetton's 1991 campaign that "attempted to feature images from the real world which have some social and universal relevance, in order to break through the barrier of indifference which often surrounds these issues."
Oliviero Toscani
For their Fall 2001 runway show, Viktor and Rolf was inspired by black holes. They sent models down the catwalk dressed in black from head-to-toe and dipped in the dark hue. The designer duo took the concept one step further by donning the same look.
Pierre Verdy, AFP/Getty Images
A model with a painted on brown face and pink lips walks the runway at the Carlos Diez Spring/Summer 2010 show during Madrid Fashion Week.
Eduardo Parra, WireImage
A contestant from a recent episode of "America's Next Top Model" strikes a pose during a challenge where host Tyra Banks said the goal was to create an editorial celebration of the "Hapa" (that's Hawaiian for mixed-race) children of immigrants who relocated to Hawaii to work as sugar cane farmers in the mid-19th century. Barack Obama is the most famous Hapa.
Ryan Goble, The CW
In Issue #62 of V Magazine, model Sasha Pivovarova is featured in dark body and face makeup embracing a relatively pale model Heidi Mount. The spread is accompanied by the quote, "Black is the new black," from James Kaliardos, Creative Director, L'Oreal Paris International, who created the look as part of the feature "Beauty 2010" for which V asked the world's leading creative directors, makeup artists and hairstylists to define what's beautiful for the new decade.
Courtesy Mario Sorrenti for V
"The controversial ad of a little white girl with curly, blonde hair hugging a little black girl whose hair is fashioned into horns illustrates the dichotomy of black and white," said Dr. Blay. "But new racism works in such a way that people will reanalyze the image and believe that if its coming from Benetton then its promoting multiculturalism and unity."
Makeup artist
Tia Dantzler, who has beautified stars like Jennifer Hudson, Chandra Wilson and President Barack Obama, thinks "it's ironic that
French Vogue chose to use blackface while Italian Vogue celebrated darker-hued models in their top-selling issue." This left her questioning the European standard of beauty with the two diverse approaches of bringing color to their pages.
While Dantzler doesn't consider these photo shoots blackface, she feels it is never right to mock or caricature race in such a way to cause offense.
"I believe that the skin we are born in is the most beautiful color there is," said Dantzler.
The purveyors of fashion and beauty have definitely sparked controversy and conversation. Is it art or is it offensive? Tell us what you think - leave a comment below.
magneto391, 11-25-2009, 9:00PM
The racism is the people who created this article.
One day you ignorant fools will learn. Racism will only end when you stop perpetuating it and making money off of calling everything you see racism. YOU, the author of this article, are the main reason for racism. You and all the others who cant accept that everyone is the same inside and that everything must be about race. The make up doesn't disturb me. But you and this website sure make me sick.
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