Liberty of London Next up for Target Collaboration

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Dec 2nd 2009 at 12:48PM

Cacharel used Liberty prints on the runway earlier this year. Photo courtesy of Liberty of London

Target is adding a touch of British heritage to the mix.

As we predicted, Liberty of London, a British brand known for its prints and mini-florals, is the newest brand to partner with Target for an extensive product line.

Slated to hit stores on March 14, Liberty's offerings will include fashions for men, women and children, home décor, storage, organization and garden. This is considered one of the largest collections Target has launched with an outside brand. Select pieces from the Liberty of London for Target collection will also be available at Liberty of London.

"I am thrilled by the way Target has interpreted the flower power of Liberty by mixing, in a very modern way, our heritage prints with the widest ever range of products from lingerie to design chairs to bicycles," said Geoffroy de La Bourdonnaye, chief executive of Liberty, in a release. "The collection is a very youthful interpretation of the love and rebellion values that Liberty of London stands for."

The 134-year-old Liberty of London is a company steeped in history, yet has managed to remain fashion-relevant. Theory, Sienna Miller's Twenty8twelve and even Kate Moss for Topshop have recently used Liberty prints in their collections.

In recent seasons, Target has been flitting from designer to designer instead of working to develop one signature line to replace Isaac Mizrahi, who designed for categories across the board. With the announcement of the Liberty partnership, however, it seems this could be a contender to fill the hole Mizrahi's departure created.

Now see how the retailer is making holiday shopping painless (while you score pieces from the new Rodarte for Target collection before it hits stores).

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Filed under: Fashion, News, Designers & Brands
Tags: British Fashion, designers, Floral Prints, Liberty of London, Retailers, Target, Target Collaborations

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READER COMMENTS

(8)Add A Comment

CECILIA LEIGHTON, 12-03-2009, 8:07PM

Very disappointed in Target. Women and especially young girls wearing clothing that barely covers the parts that God told us to cover is endangering these women and children to sexual predators and to boys and men who might be tempted beyond their ability to control themselves. This is evil. Shame on Target and the rebellious designers who have no regard for the consequences of their actions.

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Meghan, 2-16-2010, 1:56PM

@Cecilia....You need to chill out! You are the only "evil" one here for shoving your crazy religious beliefs down other people's throats. When did "god" tell women to cover body parts? Women in ancient times wore little to no clothing, and I am sure that women in the bible did the same. What about women in African tribes who do not wear tops because it is culturally acceptable to expose their breasts? Oh wait, they're going to hell right? I'm sorry, but your statements are absolutely nuts. By lumping all women in with children as weak, helpless, and potential victims of sexual predators you are infantilizing your own gender and perpetuating modern-day sexism. And the statement you made about boys and men being "tempted beyond their ability to control themselves" is absolutely disgusting. Not all men are uncontrollable rapists, sorry. I guess I don't know what your crazy bible tells you though. You have been brainwashed and it is a poor refelection on you and religion as a whole that you leave comments like this on an article that had absolutely nothing to do with revealing clothing or sex. Please think about the things you say in the future and make comments only when they actually pertain to an article!

Ann, 2-24-2010, 8:20PM

Obviously you never read the Bible...God created Adam and Eve and they were naked!! It was not until Eve ate the apple than she knew that she was naked. So, I'd say God was not the problem here. It's man.

ALISON, 2-23-2010, 9:53AM

Can't agree more Meghan!!

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Mary, 2-25-2010, 1:23PM

Anyway - those are not the dresses that will be at Target. Those are from a runway show that used Liberty prints in their designs.

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Donna, 3-12-2010, 10:59AM

Cecilia,

I share your concern about young girls being dressed in ways that are suggestive and might attract predators' attention. I consider carefully purchases I make for my grand-daughters, and as a psych major I believe your concern is well-founded. Too many parents minimize the need to shelter children (boys AND girls) from life's dangers. Thank you for raising the issue. We'll see what Target actually offers--I do think the fabrics are lovely!

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Stephanie, 3-13-2010, 10:46PM

To All: I work at Target so I'm quite excited to see all the London loot we get! But to those who have an issue with Cecilia's comment, get over it? I mean jeez. She wanted to say something so she did. That's why we have a freedom of speech isn't it? It's why we have freedom of religion right? If you don't want to know what people have to say then don't read it and don't take offense to someone stating their opinion. There is no reason why you should call her evil because of her being concerned for someone's well being. Try and be a little nicer next time alright? Thanks :)

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