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Macy's and Sunglass Hut Have Big Plans In-Store

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Dec 7th 2009 at 6:18PM  
8 Comments
Share

Framed! A Sunglass Hut store display. Photo: Jason Kempin, WireImage

Macy's
is putting on shades from Sunglass Hut exclusively.

The country's largest department store and the Luxottica Group, parent company to Sunglass Hut, have entered into an agreement to open in-store locations at about 430 Macy's department stores in the U.S.

This deal makes Sunglass Hut the exclusive operator of Macy's sunglass departments. Macy's, in turn, will be the only department store in the U.S. to house Sunglass Hut shops.

There are currently 240 Sunglass Hut locations in Macy's. The new locations will be rolled out starting in Spring 2010 and be completely in place by spring 2011, bringing the total to 670 shops. There are more than 850 Macy's operated in 48 states.

"Sunglasses are an important fashion and functional accessory for our customers," said Ron Klein, Macy's chief stores officer, in a release. "Going forward with Sunglass Hut, we will be able to offer a wider choice of styles, supported by the high level of service associated with Macy's."

Luxottica's stable of brands includes Ray-Ban, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while license brands include Bulgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace.

Interestingly, Macy's and Sunglass Hut have shared a corner of Herald Square, NYC for about 13 years -- an unrelated coincidence.

Read All Comments
Filed under: Accessories, News, Designers & Brands, Shopping
Tags: department store, LuxotticaGroup, Macys, Oakley, partnerships, Persol, Ray-Ban, shop-in-shops, Sunglass Hut, sunglasses
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READER COMMENTS

(8)Add A Comment

domino2009, 12-08-2009, 3:36PM

2 stars vote downvote upReport
domino2009

oh yay! i love sunglasses!! & i love macys! what a perfect combo! but that many locations, not neccesary.

Reply »

Anthony, 1-07-2010, 10:09PM

2 stars vote downvote upReport
Anthony

I love fashion
Wholesale Sunglasses

Reply »

Ray Ban, 6-24-2011, 12:30AM

2 stars vote downvote upReport
Ray Ban

Those sunglasses are cool.
Ray Ban

Reply »

RayBan, 6-24-2011, 12:33AM

2 stars vote downvote upReport
RayBan

I aggree with you
http://www.bestrayban.net/ray-ban-aviator-c-120.html

»

Mick, 7-04-2011, 11:09PM

2 stars vote downvote upReport
Mick

This a great way to display sunglasses, the sunglass hut have some really nice shades and are well priced.

Reply »

mhwilkins85, 7-04-2011, 11:11PM

2 stars vote downvote upReport
mhwilkins85

So are they actually ray bans in the picture like the above poster suggested?

Reply »

megan, 7-19-2011, 7:43PM

2 stars vote downvote upReport
megan

Can I use my macy's gift cards at the sunglass hut inside the store?

Reply »

luca oliveri, 8-04-2011, 5:34AM

2 stars vote downvote upReport
luca oliveri

Can it be defined as a franchising agreement?

Reply »

 
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