Louis Vuitton Replaces Madonna With Lara Stone for Spring Ad Campaign

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Dec 8th 2009 at 3:15PM

Lara Stone in Louis Vuitton's Spring 2010 campaign. Photo: Steven Meisel, courtesy of Louis Vuitton

Models are back!

After a two-season stint with Madonna (who will now star in Dolce & Gabbana's Spring 2010 campaign), Louis Vuitton is returning to models for its ads.

The French luxury house has tapped super Lara Stone as the brand's new face for Spring 2010.

With her gap-toothed, Brigitte Bardot sexpot looks and curves (at last!), Stone may just be the girl to break the ultra-skinny model cycle. Plus, the blonde beauty doesn't appear in "blackface," at least not in this shoot.

Louis Vuitton's communication director, Antoine Arnault, summed up the switch, telling WWD:

"After two seasons with such a huge star, Marc [Jacobs] decided to take a breather and work with a model -- and not just any model. It's the choice of a new supermodel."

Meanwhile, Jacobs (Vuitton's artistic director) was more PC, stating, "After our successful collaboration with Madonna, we are very happy to be working once again with [photographer] Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign."

"Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty... It had to be Lara Stone, " Jacobs added.

The shoot has a seductively '70s feel. And with all the hard-edged '80s looks of late, we welcome this decade shift -- both aesthetically and for the sake of trading ubiquitous body-con dresses for boho chic comfort.