Now, to celebrate her rebranded line, simply named "Victoria Beckham Denim," the most famous and highest-heeled soccer mom around has made a fashion-themed film short, now appearing on Net-A-Porter.
Serving as a custom intro to the video, Net-A-Porter's homepage features the former Spice Girl click-clacking across the screen in an all-black ensemble: second-skin denim, a shiny tank top, sky-high heels and oversized shades.
The posh, heavily accented avatar welcomes visitors to the site, then directs them to "check out [her] fabulous new denim collection" at a link above her head, which sends fans to the video short.
The artsy film is Beckham-free (unlike the video she created for her Fall '09 dress line), and instead shows modern ballerinas dancing to a classical soundtrack while dressed in Beckham's new collection of super-skinny denim with zippers and contrast panel detailing, paired with sexy metallic jersey tanks.
What do you think of Beckham's elegant branding technique for her new denim brand? Should she have gone sexier or is it just right?
And, how does it compare to the "Swings" video she filmed to promote her fall dress collection?
Let us know in a comment!