Victoria Beckham's New Denim Line Modeled by Ballerinas in Short Film

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Dec 9th 2009 at 6:58PM

Victoria Beckham strikes a pose in her new denim line on the homepage of Net-A-Porter.com

As we previously reported, Victoria Beckham is getting back into the denim game after a brief hiatus.

Now, to celebrate her rebranded line, simply named "Victoria Beckham Denim," the most famous and highest-heeled soccer mom around has made a fashion-themed film short, now appearing on Net-A-Porter.

Serving as a custom intro to the video, Net-A-Porter's homepage features the former Spice Girl click-clacking across the screen in an all-black ensemble: second-skin denim, a shiny tank top, sky-high heels and oversized shades.

The posh, heavily accented avatar welcomes visitors to the site, then directs them to "check out [her] fabulous new denim collection" at a link above her head, which sends fans to the video short.

The artsy film is Beckham-free (unlike the video she created for her Fall '09 dress line), and instead shows modern ballerinas dancing to a classical soundtrack while dressed in Beckham's new collection of super-skinny denim with zippers and contrast panel detailing, paired with sexy metallic jersey tanks.

Washed-finish super skinny jeans (left), Waxed cropped skinny jeans (center), Denim-look leggings (right), all by Victoria Beckham Denim. Photo: Courtesy of Net-A-Porter

Five pieces from the line -- including three pairs of jeans, one pair of jeggings and a reversible cardigan, all ranging from $275-$485 -- are available now on Net-A-Porter, with looser "weekend" styles, i.e., slouchy boyfriend jeans on the way.

What do you think of Beckham's elegant branding technique for her new denim brand? Should she have gone sexier or is it just right?

And, how does it compare to the "Swings" video she filmed to promote her fall dress collection?

Let us know in a comment!

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Filed under: Fashion, Celebrity, News, Denim
Tags: Ballet, celebrity fashion lines, denim, fashion films, FashionFilms, net-a-porter, skinny jeans, victoria beckham, victoria beckham denim

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