The company's slogan, "Because you're worth it," speaks true to heart of their initiative, and helps underscore their belief that beauty is more than a tube of double extend mascara.
The L'Oréal Paris Women of Worth program was started four years ago to acknowledge women who go above and beyond to help their communities, and to celebrate the power of grassroots activism.
And this Tuesday night (Dec 8th), as part of the CNN Inspire Summit Women's Empowerment Forum hosted by CNN anchor Erica Hill, L'Oréal Paris recognized their ten 2009 honorees from around the country.
The National Honoree title, determined by an online vote, was awarded at the end of the night to 30 year old Shannon Lambert from Minneapolis, MN. Shannon received an additional $25,000 from L'Oréal Paris for her work as the founder of Pandora's Project, which provides support, information and resources to sexual violence survivors.
A very pregnant and glowing Erica Hill kicked off the event with Mary J. Blige, who herself has been devoted to empowering women and recently created the the Foundation for the Advancement of Women Now (FFAWN).
Mary J. told Ms. Hill, "I have evolved out of being the victim. I want to help women and girls get out of situations where they are the victims and love themselves for who they are.... Strength comes from trial. When you make it through these trials, you have nothing but strength."
Another inspiring celebrity who appeared in support of community service and the L'Oreal Honorees was model and "21 Jump Street" actress Holly Robinson Pete. We asked her what this event meant to her and she smiled and said,
"It's all about inspiration. The opportunity to find and identify what drives you and use it to help others. Tonight, I am most excited to see and meet all of the honorees. They are my rockstars."
Check out the video below to learn more about the Honorees: