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Corset Sales Boost, Credit Lady Gaga and Rihanna

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Dec 14th 2009 at 11:00AM  
6 Comments
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The corset craze lives to see another day. Photo: Eugene Atget/George Eastman House, Getty Images

Turns out Lady Gaga is good for business.

The envelope-pushing pop star -- typically seen performing in little more than her knickers -- is being credited with helping boost sales of corsets and other luxury lingerie items, WWD reports.

Lady Gaga and Rihanna (also known for her racy on-stage wear), are inspiring British women to jump on the underwear-as-outerwear bandwagon in huge numbers, according to the paper.

(See? We told you corsets were this season's holiday party must.)

In the case of British department store Selfridges, the influence has led to a 70 percent increase in corset sales at its Oxford Street store last month, the source reports.

"The trend of underwear worn as outerwear is more popular than ever with customers investing more in fashion that adds a touch of spice to everyday life," Helen Attwood, Selfridges' head lingerie buyer, told the source.

The store also reports a 60 percent increase in Spanx sales, a 90 percent increase in sales of Bordelle's Angela Cage bandage slip, $596, following Rihanna's American Music Awards performance in a similar get-up and a sellout of a feathered Bordelle girdle worth $1,470 within 24 hours, the source reports.

Myla, the British lingerie brand, reportedly moved its Christmas corset launch two weeks early to capitalize on the seductive trend.

Way to put the "ho ho ho" back in the holiday, gals.

We love a sexy corset, but let's just hope that Gaga's style influence stops there. The last thing we need is more latex.

(Isn't that right, Bobby Trendy?)

Meanwhile, these starlets are known for flashing their garters.
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Filed under: Fashion, Celebrity, News, Celebrity Style
Tags: bordelle, corsets, lady gaga, lingerie, rihanna, selfridges, underwear as outerwear
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READER COMMENTS

(6)Add A Comment

Lynn Furge, 12-14-2009, 11:38AM

2 stars vote downvote upReport
Lynn Furge

You can see Lady Gaga's style influence everywhere. Just look at the briefs that walked the runways for Spring 2010. Cannot wait to see how those retail sales pan out!

Reply »

Kitty Plum, 12-21-2009, 4:58AM

2 stars vote downvote upReport
Kitty Plum

We started stocking the lovely Eternal Spirits http://www.eternalspirits.com corsets this year and they've been so popular but ladies have been wearing them to black tie parties with a full length skirt.

Reply »

Joana Sinel, 5-11-2010, 11:40AM

2 stars vote downvote upReport
Joana Sinel

Lady Gaga is really famous nowadays, she's a bit unique when it comes to her fashion and attitude. For more corset and lingerie you can see our website and I'm sure we won't disappoint you. http://www.vedettestore.com

Reply »

Shapewear, 5-21-2010, 4:17PM

2 stars vote downvote upReport
Shapewear

For the best garments you've ever had click on this.
http://www.vedettestore.blogspot.com

Reply »

JoeHeller, 8-25-2010, 11:56AM

2 stars vote downvote upReport
JoeHeller

If Lady Gaga jumped off a bridge, would corsets still be cool? No, because everyone will have jumped off the bridge after her.

prom dresses

Reply »

Joe Heller, 8-25-2010, 11:57AM

2 stars vote downvote upReport
Joe Heller

I've even heard about corsets at prom: http://www.promgirl.net/

»

 
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