A press day at the Chateau Marmont and trunk show at Ron Robinson and Fred Segal recently brought me to L.A. with my antique jewelry company, Lulu Frost. Here's what went down!
Upon arrival to LAX, I picked up my eco-friendly car and took off for the Chateau Marmont, which is my favorite destination in the vast hotel universe. I cherish those long dark hallways with their wild histories and the gloriously one-of-a-kind suites done up with retro Frigidaires and sunny balconies. My suite is lovely, with a 180 degree view of downtown L.A. and its surroundings. I never tire of looking at the Hollywood Hills with their clinging mansions and pool boys on deck.
I began day one bright and early with the arrival of our wonderful L.A. press team from the Collective Agency and shortly thereafter am graced by a visit from Cameron Silver, the owner of the venerable L.A. boutique Decades. We hang out on the balcony and I take Cameron through the new Lulu Frost collection, listening intently to his story of a pending sale of a very rare pink alligator Birkin bag at Decades from a long-time customer. Hope to one day have a business as exciting and successful as Cameron's!
Afterward my good friend Magda Berliner dropped by to say hello and check out the wares. She never fails to inspire and showed up wearing incredible vintage Balenciaga and toting a football-shaped handbag.
My photographer boyfriend (Billy Farrell of Patrick McMullan fame) rolled in from the airport and immediately started snapping photos for us - as is his custom. He is never without a camera at arm's length.
As the day progressed the Champagne flowed and some of my favorite editors from WWD, LA Confidential and other publications popped by. The evening ended with a delightful dinner at the Bar Marmont with Magda and her husband Alex, who is also a photographer. Not surprisingly, fashion and photography were the hot topics at the table.
The next day was a trunk show at Fred Segal. This was the fifth trunk show that I've done at Ron Robinson/Fred Segal, and they just keep getting better! We have built up quite a following on Lulu Frost fans in L.A. and I relish the opportunity to meet and work directly with clients to create the perfect piece of jewelry. I brought out a lot of vintage charms and baubles to customized each piece of Lulu Frost.
The inimitable Fred Segal staffers Patrick Wallis and Rick Bennett have sold pieces to starry clients such as Rose McGowan; Gayle King for herself and Oprah; Kim Kardashian who owns a Plaza "K" necklace; Paris Hilton; Nicole Richie, who bought a Plaza "H" while checking out her own collection, House of Harlow; Mindy Kaling of The Office; and Robin Wright Penn.
As the trunk show carried on, one woman with a voracious fashion appetite actually bought herself seven pieces! Loved it! After an excellent day of sales, I was happy that we had done a great job and that one of my all-time favorite buyers, Karen Meena of Ron Robinson/Fred Segal, was pleased with the results.
Following our productive time in L.A., Billy and I made our way to the airport en route to New York. Time to get back to regular life!