Luxury bauble house Bulgari has just announced that fiery-haired actress Julianne Moore -- one of the stars of Tom Ford's new film "A Single Man" -- will be the face of its new Spring/Summer 2010 jewelry ads set to debut in February.

This campaign marks a new artistic direction for the jeweler, focusing less on the products and more on the feel of the brand and an overall Bulgari lifestyle, which the company describes as 'Eccentric Charisma.'

The four-time Oscar-nominated actress will don Bulgari jewelry, watches and other accessories in the ads, which were shot by high-fashion photography duo Mert Alas and Marcus Piggot in Beverly Hills, Calif.

Some of the items Moore will show off include 115 carat Colombian teardrop emerald and diamond earrings (shown above), serpentine bracelets and one of Bulgari's new leather clutches. Brocades, jewel-tone satins and peacock feathers will serve as rich backdrops to the super-luxe campaign.

So, do you think Julianne Moore and Bulgari are a match made in heaven? Leave a comment.