The fashion retailer is debuting an 18-shade line of glossy nail lacquers as colorful as their trademark tees; you can check the shades out in stores beginning today.
"We think this nail polish captures what American Apparel is all about – a Made-in-the-USA, high-quality product in a beautiful range of colors," American Apparel Creative Director Marsha Brady tells WWD. "It's a painterly range of colors designed for long-term appeal and creative interpretation. We put equal focus on making sure the polish and the colors were both durable and beautiful," Brady added.
Not surprisingly, the organic cotton-loving and eco-friendly brand has formulated polishes without toxins like formaldehyde and toluene.
Each exclusive shade retails for $6 a pop, or you can score savings with the three-pack for $15.
Some super chic picks? Try the red Downtown LA, Factory Grey or dark black Hassid – a name inspired by American Apparel's Jewish roots. And if you're overwhelmed by all the creative options, fight the urge to go matchy-matchy with your outfit. A shade that contrasts your clothing – like pairing red polish with a gray sweater – can accessorize your wardrobe much like jewelry does, making an old sweater look "new" again.
Endless options for $6 bucks? We like the sound of that.