Here's what's happening around the web this morning:

Eva Longoria Parker Launching Fragrance

Eva Longoria Parker is set to debut her first fragrance, Eva by Eva Longoria, this spring. Let's hope it doesn't reek of "desperation."
[WWD]

Vivienne Westwood Designs for Lee
All-American Lee jeans are getting a UK twist. The denim label is teaming up with Vivienne Westwood on a collection of punky metallic jeans and shorts available next fall.
[Fab Sugar UK]

Phi Going out of Business
Another one bites the dust! Susan Dell's Phi sportswear label has announced it will shut down due to the troubled economy.
[The Cut]

Models Quit Over Alexander McQueen Shoes
Model Abbey Lee Kershaw claims that she and catwalk cohorts Natasha Poly and Sasha Pivovarova refused to wear Alexander McQueen's notorious Armadillo heels during the designer's Spring 2010 show. Smart thinking, girls.
[Grazia Daily]

Chickdowntown's Money Woes
Online fashion retailer Chickdowntown is being sued for defaulting on a bank loan, which could mean the site's days are numbered. Better do your shopping now!
[Pittsburgh Tribune-Review]