25 Biggest Style Stories of the Decade

2000: Designer Denim Takes Off
Designer jeans made a comeback at the turn of the century, compelling women--and eventually, men--to spend upward of $150 on premium brands like Diesel, Paper, Denim and Cloth and 7 for all Mankind. While the trend has certainly waned a bit--especially when it comes to embellished back pockets, which have all but disappeared--many of these businesses are still thriving ten years later.

Courtesy of Seven For All Mankind

2000: Spanx Launches
How did women survive without Spanx? Invented by saleswoman Sara Blakely in 2000, these tummy-tucking tights and body shapers are the modern day answer to the girdle. In 2008, Spanx sold over $750 million worth of undergarments.

Courtesy of Spanx

2001: J.Lo Launches Fashion Label
Actress and singer Jennifer Lopez debuted her J.Lo by Jennifer Lopez fashion brand in 2001, which served as a catalyst for hundreds of celebrity collections that followed. While Lopez went on to launch several other labels, including the more upscale Sweetface, only J.Lo by Jennifer Lopez jewelry and Jennifer Lopez shoes for Victoria Secret were still on the market in 2009.

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2001: Mademoiselle Shutters
First published in 1935, Mademoiselle ceased publication in 2001, due to a weak advertising market. The publication was originally known for its short stories by legendary writers such as Sylvia Plath and Tennessee Wiliams.

Courtesy of eBay

2002: Yves Saint Laurent Retires
The influential fashion designer hosted his final Paris haute couture show in 2002. Best known for his Le Smoking women's tuxedo, Mondrian dresses and trapeze silhouette, YSL passed away in 2008.

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2002: Botox Gets Approved by the FDA
Collagen, be damned! In 2002, we were introduced to the pillowy world of Botox, a toxin that, when injected underneath the skin, softens the appearance of wrinkles temporarily. With a virtually pain-free recovery, women began getting Botox on their lunch breaks.

Veronique Beranger

2003: Isaac Mizrahi Joins Target
After shuttering his upscale label in the 1990s, Isaac Mizrahi reemerged with a line for discount retailer Target, paving the way for high-end designers like Rodarte, Proenza Schouler and Luella Bartley to do the same. In 2008, Mizrahi left Target to revive the Liz Claiborne label.

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2003: Juicy Couture Tracksuits and Uggs Blow Up.
Fess up: You know you owned one. From sherbet-color terry cloth to pink velour, Los Angeles-based label Juicy Couture made sweats stylish, garnering celebrity fans like Mandy Moore, Eva Longoria and even Madonna. Uggs--the "ideal" comfort shoe for this new uniform--also hit it big in 2003. Fortunately, J.C. tracksuits have pretty much disappeared. What about Uggs? Well, they're still around. We guess that sometimes, there's beauty in comfort.

Courtesy of Shopbop

2004: Tom Ford Leaves Gucci
Tom Ford and his business partner Domenico de Sole left the Gucci Group in 2004 after a long battle with management. Buyers, editors and fashionistas clamored to get their hands on what are now collectible pieces from Ford's final Gucci and Yves Saint Laurent collections.

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2004: Sex and the City's Final Episode Airs
Au revoir, Carrie Bradshaw. In 2004, fans bade farewell to the groundbreaking HBO comedy about a fashion-obsessed writer looking for love in New York. Four years later, the feature film was released, with a sequel slated for 2010.

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