Overpriced jeans have fattened the coffers of many a brand, even through the recession, but now this bread and butter category is showing signs of coming down to a more affordable reality, reports WWD.
"Nobody wants ridiculously overpriced jeans," said Lawrence Scott, owner of Pittsburgh Jeans Co. told the source.
"Anything over $300, they're really not interested in it right now. Even in the mid-$200 range, you're on shaky ground. It's going to take a long time to get back to those higher levels."
Hear, hear to that.
Besides thrifty shoppers scouring for deals, the most popular denim over the holidays hovered at price points $100 and below with the teen jeans category taking top honors.
"Teen retailers [were] by far the busiest," said Todd Slater, managing director and specialty retail, apparel and footwear analyst at Lazard Capital Markets.
"We noted that [Aéropostale] had the most traffic post-Xmas, followed closely by Hollister...with Abercrombie & Fitch and American Eagle at similar levels," reports the site.
Luckily, teen queens prefer spending from $21.50 for a pair at Aéropostale to higher end Abercrombie jeans for $49.90.
Before our budgets thank us, luxury denim isn't over at least for one brand. True Religion jeans are still going strong at $170 to a whopping $300 for a pair.
What do you think about this thrifty new trend? Tell us how much you would pay for pair of jeans in a comment below!
Label snobs can keep on spending for those denim dungarees. Dior Homme is offering women's denim for spring.