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Marie Claire's Nude, Unretouched Cover Sparks Debate

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Jan 4th 2010 at 12:30PM  
76 Comments
Share


Move over, Demi's hip. There's a new Photoshop controversy brewing.

But this time, it's the lack of airbrushing that is raising eyebrows. Yep, you read that right -- no airbrushing!

For its February issue, Australia's Marie Claire has put an untouched, nude photo of model Jennifer Hawkins on its cover -- resulting in a war of words over body image, The Age reports.

The controversy stems from the fact that Hawkins -- who reveals minor dimples on her thighs and a crease on her waist -- doesn't represent the average woman, critics complain, according to the paper.

"I'm glad Marie Claire put a photo of that fat cow Jennifer Hawkins on their cover to celebrate women's 'realness," media personality Marieke Hardy reportedly scoffed on Twitter. "LOSE SOME WEIGHT, PORKY."

Radio host Bianca Dye, who recently posed for Australia's Madison magazine to show off her "size 14 thighs and gut," also had harsh words for the magazine, the paper also reports.

"She was born beautiful," Dye reportedly told Confidential. "She has not had to go through any stress to look like that.

"Jackie Frank is one of the most respected editors in the country and I am in shock that they would say Jennifer Hawkins is a natural role model. It's like we've taken 20 steps backwards.

"Are they missing the point? Yes [Hawkins] is lovely, but does that make her a poster girl for positive body image?"

However, the Butterfly Foundation, which is supported by the magazine in its efforts to raise awareness about eating disorders and negative body images has praised the un-Photoshopped cover and its model, the source says.

"The thing is unfortunately it doesn't make the same point, because Jennifer sells magazines and she creates awareness," foundation general manager Julie Parks reportedly told Radio 3AW.

"If Marie Claire had chosen to put on their cover an ordinary women, say myself or a friend of yours, it would not have created the awareness it does.

"It's so excessive in magazines these days and young girls and women are constantly telling us that they don't even know what they're looking at anymore, and what they want to see is more real, untouched and natural photos of celebrities and people in magazines, and I think this delivers that."

In the issue, Hawkins, who was crowned Miss Universe 2004, says, "I'm not a stick figure. I thought it would be great to tell women to just be themselves and be confident."

(We'd cue the violins, but we used them all on Lara Stone's "why being a size 4 makes me a huge fattie" Vogue piece.)

Our two cents: An untouched fashion magazine cover is certainly a step in the right direction, but the choice of a slim model with nary an ounce of cellulite isn't exactly groundbreaking. If you really want to impress us, Marie Claire, you'll follow it up with an untouched photo of a plus-size model. Want us to give you Crystal Renn's number?

Is the unairbrushed cover a breakthrough, or do you find it insulting? Leave a comment!

Meanwhile, read about Ralph Lauren's extreme use of Photoshop.

Read All Comments
Filed under: Beauty, News
Tags: airbrushing, bianca dye, body image, butterfly foundation, jennifer hawkins, julie parks, JulieParks, marie claire, marie claire australia, marieke hardy, models and weight, photoshop
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READER COMMENTS

(76)Add A Comment

Lilcees, 1-05-2010, 2:42PM

3 stars vote downvote upReport
Lilcees

I would HARDLY call that a "step-in-the-right-direction". If you watch the video, the reporter has to point out the "flaws" to the people on the street. Basically, that cover succeeded in showing "untouched" photos of the already unrealistic body image. Bravo, Marie Claire. What will you think of next?

Reply »

Master Chief, 1-05-2010, 11:20PM

3 stars vote downvote upReport
Master Chief

I don't see anything unrealistic about that woman. She's a actually the "normal" one.

»

Panda AKA tired of being called SKINNY when I'm not, you're just FAT, 1-06-2010, 3:03AM

3 stars vote downvote upReport
Panda AKA tired of being called SKINNY when I'm not, you're just FAT

unrealistic body image? Are you for real? Just because not every woman is twenty pounds overweight, doesn't mean a NORMAL SIZED woman is UNREALISTIC. You know, it's SAD that being overweight is the NORMAL now. When they show an untouched image of a REAL healthy woman, she's still getting heat. Why? Because she's in SHAPE. Maybe people like you, and the rest of the world that thinks she's an unrealistic body image, should quit getting on the computer to blast skinny healthy girls while stuffing your face with hagen-das and quit trying to convince yourself she's not really pretty and go run around the block a couple times. Maybe then, when you feel better about YOURSELF, you'll quit spewing your hatred whenever you see someone actually GOOD looking.

»

lambchop220, 1-05-2010, 2:46PM

3 stars vote downvote upReport
lambchop220

Not every "normal" woman in the world is overweight...i'm not overweight and i consider myself a "normal" woman...i know my comment is probably going get a hailstorm of hateful replies, but if you're overweight for any reason other than a health problem, then it's not the media's job to make you stop eating and feel better about yourself! It's a personal responsibility!

Reply »

Susan, 1-05-2010, 3:45PM

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Susan

I just want to thank you for your comments. You are the FIRST person I have seen reply to one of these things with an open mind that some who are overweight may have health problems. I am obese and I do have health problems that cause a lot of it. Thank you for realizing that not all of us who are over size 14 can just diet to change it. I have been called every name in the book used to describe a fat person and it really hurts to be judged so without the facts being shown. You seem to have a common sense head on your shoulders! Good for you.

»

mac d, 1-05-2010, 5:36PM

3 stars vote downvote upReport
mac d

good point lambchop220.. why is an overweight body image considered a "normal" body image?? why should a plus size model represent "realistic"? most of the women that im close to happen to have nice bodies, some work out some dont but they are all normal (i dont know any models.. ha)

»

Jamie, 1-05-2010, 5:29PM

3 stars vote downvote upReport
Jamie

I support Lambchop220. We as Americans think we can overindulge in anything (eating, spending, OPINIONS)! I am not an overweight or underweight woman, but have been. I have a positive body image. What I dont understand is people who think you HAVE to be a size 12 to have a positive body image?! I am 5'0" tall and was teased when I was a size 10. I didnt feel good physically, and knew I was not healthy. When I became healthy and realized I was sabotaging myself with poor eating habits, I was teased again. I had friends ask me of I was doing drugs!?

We torture people by saying we are size obsessed nation so put real women on magazines. This model IS a real woman who probably doesn't have as many hang-ups as all these people speaking negatively about her beautiful body. Get over yourselves, and get healthy.

»

Shelly, 1-05-2010, 5:54PM

3 stars vote downvote upReport
Shelly

At 40 my body still looks like this models. I have had this figure my whole life. I consider myself normal.

»

Jennifer, 1-05-2010, 8:30PM

2 stars vote downvote upReport
Jennifer

I am not quite sure you understand the point. This is not about having only plus sized women on there as some statement of womanhood. I believe you that you are not overweight, but I am also guessing that you dont look at thing like this girl either. That is the point. They are not using real women, they are just using the small percentage of women in the world lucky enough to be miss universe even without make up or airbrushing. No one is saying that they MUST use some fat woman with rolls. But saying that this is genius because they are showing a young 20s Miss Universe is really over-stepping what Marie Claire thought they were accomplishing. Not to burst your bubble honey, but I am guessing you without air brushing is not a magazine seller :)

»

Catherine, 1-05-2010, 11:50PM

3 stars vote downvote upReport
Catherine

I'm not an overweight woman either. I actually am a swimsuit and glamour model, and I'm about Jennifer's size... but I STILL don't agree with the message Marie Claire is sending with this photo. They use a picture of a woman who obviously doesn't NEED to be retouched... and then pride themselves on publishing an unretouched photo? That makes zero sense. It's not about "normal" women... we're all normal women. I'm a size 4, and I'm still a normal woman. But, the least they could do is uplift the AVERAGE woman. There's a difference between "normal" and "average"; and, while Jennifer may be normal, she is certainly not the average sized American woman.

»

Teresa, 1-06-2010, 12:35AM

3 stars vote downvote upReport
Teresa

I do agree with lampchop220. There's nothing wrong with looking average or in my case slender. I was criticized for looking thin, but it is genetics. Not everyone that is overweight is due to genetics. There are diseases and drugs that can cause a person to become overweight. Perhaps if people would communicate with younger girls on their development they wouldn't be concerned with this idea of looking "average." The reality is females come in many shapes and sizes. Not all females are overweight or very skinny.

»

Panda AKA tired of being called SKINNY when I'm not, you're just FAT, 1-06-2010, 3:03AM

2.5 stars vote downvote upReport
Panda AKA tired of being called SKINNY when I'm not, you're just FAT

THANK you, Lambchop. You are brilliant. And, to Jennifer, I, (and I'm pretty sure so did Lambchop, and any sane not-green-with-envy person here) got the point that people like you are trying to drill into everyones heads. I'm not overweight, you're right. No, I don't look like her, we all look different; but I can GUARANTEE you, if I was standing in a room with this woman, I would NOT feel green, and I would NOT feel bad about myself. She looks normal. Not every woman is ugly either. I wouldn't call it luck. And of course her without airbrushing wouldn't be a mag seller. HELL, I bet her WITH it wouldn't...or me. OR YOU. Why? Because no one KNOWS us. Not because we are ugly. Sorry to burst YOUR bubble, but I think you're a bit sour.

»

Dennis, 1-05-2010, 3:53PM

3 stars vote downvote upReport
Dennis

Whats to airbrush,,,,, she looks amazing !!!!!????

Size 14??? get a clue morons

Reply »

ChrisEch, 1-05-2010, 3:50PM

2 stars vote downvote upReport
ChrisEch

It was sarcasm, reread the article.

»

cqdeed, 1-05-2010, 3:10PM

3 stars vote downvote upReport
cqdeed

I don't see how anyone with at least half a brain can see that photo and say she is overweight. I see women that are stick figures as underweight not normal.

Reply »

almchrl1, 1-05-2010, 3:37PM

3 stars vote downvote upReport
almchrl1

Where 's the alledged nudity?
She could be wearing a thong and a bikini top.

Why not put an elephant on the cover to silence the critics?

Reply »

Lisa, 1-05-2010, 3:41PM

3 stars vote downvote upReport
Lisa

What!!! She is Beautiful...Anyone who thinks otherwise can go to hell !!! Way to go Jennifer..Happy New Year Hun!!!

Reply »

BigD, 1-05-2010, 3:49PM

3 stars vote downvote upReport
BigD

minor dimples on her thighs and a crease on her waist -- doesn't every woman has this.
WHAT N THE WORLD R U DUM ASS PEOPLE TALKING ABOUT.... NICE BODY HAWKINS..KEEP U THE GOOD WORK.......

Reply »

Kellyllek, 1-06-2010, 9:08AM

3 stars vote downvote upReport
Kellyllek

You know what, I'm tired of the criticism of skinny people.
"She was born beautiful," Dye reportedly told Confidential. "She has not had to go through any stress to look like that."
You think so? It's easy to be lazy and eat whatever tastes good. You don't have to go through any stress to do THAT. Being skinny (aka, not overweight) isn't just about looking good. It's about being healthy, extending your life, reducing your healthcare costs, and being able to contribute to society as best you can. I work my butt off to maintain my weight (5'1", 105lbs, BF 18%, healthy range for my height) not just in the gym, but the kitchen. It takes time and effort to eat well which is the crux of a healthy lifestyle so that I can be there for my kids, do well in my job (no sick days), and feel great. It makes me sick that people fault someone for the hard work they do to be healthy. People don't "magically" get fat just like other people aren't "magically" skinny. Quit complaining and hit the gym.

Reply »

mac d, 1-05-2010, 5:36PM

2.5 stars vote downvote upReport
mac d

excellent!

»

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