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Brigitte Magazine Replaces Models With 'Ordinary' Women

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Jan 5th 2010 at 10:24AM  
7 Comments
Share

Real women are the new cover girls.

Step aside, Kate. Make some room, Gisele. Hit the road, Agyness.

German fashion magazine Brigitte has put its money where its mouth is, giving professional models the heave-ho and using "ordinary" women in its fashion features, the Independent reports.

The magazine reportedly announced last fall that it would be abandoning skinny models in favor of more realistic women following reader complaints that they were sick of seeing "protruding bones."

As we previously reported, skinny proponent Karl Lagerfeld then took the opportunity to decry the ban, saying that "nobody wants to see a round woman." Such a charmer, Herr Karl.

The just-released January issue is the magazine's first to feature solely non-models, though professionals do star in the issue's advertisements, according to the paper.

(Eh, nobody's perfect.)

The new batch of "models" includes a teacher, a hotel receptionist and a 45-year-old artist, some of whom sport wrinkles and curves, the source reports.

"It is not a question of them suddenly becoming models," Brigitte's editor Andreas Lebert told the paper.

"They simply step out of their normal lives for a moment and present fashion for us as personalities."

And there's plenty more where that came from. The magazine reportedly claims that 20,000 readers have applied to become models in future issues.

We're thrilled to see a magazine taking a daring stand -- provided they do continue to offer a mix of body types. But what do you think? Should modeling be left to the pros, or do you find it refreshing to see a regular woman in a fashion magazine? Leave a comment!

Brigitte's video (seen below) outlines its model-free initiative.



Meanwhile, read about the controversy brewing over Marie Claire Australia's unairbrushed cover.
Read All Comments
Filed under: Fashion, News
Tags: andrea lebert, andreas lebert, AndreasLebert, brigitte, brigitte magazine, BrigitteMagazine, karl lagerfeld, real models, RealModels, size zero
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READER COMMENTS

(7)Add A Comment

Rahel, 1-05-2010, 10:55AM

2 stars vote downvote upReport
Rahel

http://www.smartchicstyle.com/2009/11/karl-lagerfeld-claims-objections-to_27.html

Reply »

Marcie, 1-05-2010, 12:37PM

2 stars vote downvote upReport
Marcie

I've always been a fan of fuller-figured models. There's a great site with many images of plus-size models here:

http://www.judgmentofparis.com/

They're all gorgeous.

The site's forum also has thought-provoking discussions about body image and the media.

Reply »

Karen, 1-25-2010, 4:11PM

2 stars vote downvote upReport
Karen

Those women are all beautiful. And nothing wrong with the thin models, but they are not the only women in the world that adore high fashion and seeing it on normal sized (ie not the very thin models) women is wonderful.

Reply »

Anita, 1-26-2010, 11:44PM

2 stars vote downvote upReport
Anita

Extremely refreshing! Inspiring to photographers! Inspiring to models! A+++++ for the self esteem in the girls or women striving to find comfort in their own skin.

Reply »

Camille, 3-02-2010, 1:34PM

2 stars vote downvote upReport
Camille

Its about time. Woman come in all sizes and they are all beautiful. This is great for our chidren to see.

Reply »

shinne 28, 3-07-2010, 11:03AM

2 stars vote downvote upReport
shinne 28

it about time to see woman come as one and the can be beautiful if they have beautiful mind .

Reply »

Amy McKinley, 4-11-2012, 8:01AM

2 stars vote downvote upReport
Amy McKinley

Hey Ladies - I just went for a casting for Brigette Magazine !
I feel wonderful, I am ayoung mother with 2 kiddies, And I am not a model, nor with any agency!

But I felt great having my pics taken !
xxx

Its a fantastic thing Brigette is doing!!! x x

Reply »

 
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