The 19-year-old actress -- and Brown University freshman -- stars alongside her 17-year-old brother Alex, model Max Hurd, Matt Gilmour, a musician and the son of Pink Floyd's David Gilmour, and George Craig, a British rocker from the band One Night Only.
The latter is also the current face of Burberry's the Beat for Men fragrance and has received accolades as one of British GQ's 50 Best Dressed Men of 2009.
"The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl," Christopher Bailey, Burberry's Creative Director, said in a statement.
Shot in London, the photographs show Watson in both classic trenches, as well as edgier interpretations including a lilac number with oversized sculpted shoulders and a new floral-and-check print style -- and, of course, a plethora of handbags in every shape and size imaginable.
The campaign -- appearing in magazines this month -- also features a mash up of items from Burberry's three collections: Burberry Prorsum, Burberry London and Burberry Brit.
Check out our below gallery of the campaign and for behind-the-scenes videos of the shoot, head over to Burberry's Facebook page.
Burberry's Spring 2010 Campaign - In the Trenches
Check out Emma Watson in her encore performance as the face of Burberry.
Leave a comment with your thoughts on Watson's latest look and tell us how you think it stacks up against the starlet's past fashion choices, seen in our Emma Watson style evolution.