Emma Watson Stars Alongside Her Brother in New Burberry Ad Campaign

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Jan 5th 2010 at 6:05PM

Emma Watson does an encore as the face of Burberry for Spring 2010. Photo: Mario Testino

"Harry Potter" star Emma Watson is continuing her stint as the face of the iconic Burberry brand with the new Spring 2010 ad campaign shot by Mario Testino.

The 19-year-old actress -- and Brown University freshman -- stars alongside her 17-year-old brother Alex, model Max Hurd, Matt Gilmour, a musician and the son of Pink Floyd's David Gilmour, and George Craig, a British rocker from the band One Night Only.

The latter is also the current face of Burberry's the Beat for Men fragrance and has received accolades as one of British GQ's 50 Best Dressed Men of 2009.

"The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl," Christopher Bailey, Burberry's Creative Director, said in a statement.

Shot in London, the photographs show Watson in both classic trenches, as well as edgier interpretations including a lilac number with oversized sculpted shoulders and a new floral-and-check print style -- and, of course, a plethora of handbags in every shape and size imaginable.

The campaign -- appearing in magazines this month -- also features a mash up of items from Burberry's three collections: Burberry Prorsum, Burberry London and Burberry Brit.

Check out our below gallery of the campaign and for behind-the-scenes videos of the shoot, head over to Burberry's Facebook page.

Leave a comment with your thoughts on Watson's latest look and tell us how you think it stacks up against the starlet's past fashion choices, seen in our Emma Watson style evolution.

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Filed under: Fashion, Celebrity, News, Designers & Brands
Tags: alex watson, burberry, burberry campaign, Celebrity Ad Campaigns, christopher bailey, emma watson, harry potter, mario testino, spring 2010 ad campaign

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READER COMMENTS

(9)Add A Comment

Gabby, 1-06-2010, 2:01PM

I LOVE these new ads! Emma looks STUNNING! I love how chic these ads are. They let the clothes and the models do the work instead getting crazy with set design and special effects like some other designer brands. Love them!

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..betsaida.., 1-06-2010, 3:28PM

Emma's going to have a great modeling career. I love her in all her movies but she was born to model.

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rlp2451, 1-06-2010, 4:33PM

Would it hurt to have a different expression in these pictures? It looks like they took one shot of her face and pasted in the clothes.

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Ernie, 1-07-2010, 9:01AM

Brits are really ugly people. They all look like Rod Stewart's kids and won't age well.

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Keely Thomas-Moore, 11-18-2011, 5:42PM

I think she looks fantastic in the ad. Whoever said Brits are ugly is just really narrow in their view of attractiveness, and made a wide generalization (those are usually drastically inaccurate). I love her hair, actually. I was so sad when she cut it later in 2010. I actually got a full lace wig cut to look like her hair in this campaign. (I might be just a little obsessed. No biggie, right?) ( http://www.youniquelacewigs.com/In-Stock-Full-Lace-Wigs_c_1.html )

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