With a name like Clean & Clear, you'd think the skincare company would lay everything out on the table.
Instead, the Johnson & Johnson brand has landed itself in deep... er, "zit" after its British TV campaign for the Spot Control Kit was banned by an advertising watchdog on the grounds that it is misleading, the Guardian reports.
In an ad produced by the DDB London ad agency, generated two viewer complaints questioning the validity of the "before and after" shots featured in the anti-acne commercial, which cited a trial of 30 girls which "showed 100 percent of people had improvement in just one day," according to the paper.
In the course of Britain's Advertising Standards Authority's investigation, Johnson & Johnson admitted that, while in the "before" shots the participants had all but their eye makeup removed, in the "after" images the the girls wear face powder, the source reports.
Johnson & Johnson reportedly claims that the powder was added to "remove shine from the T-zone" and that "the shininess did not detract from the results on the improved clarity of skin."
Nonetheless, the ASA decided to ban the TV spot, reportedly saying that there was a "marked difference in the appearance of the clarity of skin between the before and after shots.
"We considered that, in order to make the before and after comparison fair, both shots should have been taken under the same conditions (both without makeup) to ensure that any visible improvement was an accurate representation of what could be achieved with the product," the ASA told the paper.
Talk about a blemish on the ol' reputation.
Meanwhile, read about Olay's "misleading" ad starring Twiggy.