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Weatherproof Features President Obama in Giant Ad Without His Consent

by Melissa Schweiger (Subscribe to Melissa Schweiger's posts)
Posted Jan 7th 2010 at 7:00AM  
39 Comments
Share
Obama Weatherproof Billboard

President Obama on Weatherproof's Time Square billboard in NYC. Photo: AP

We reported yesterday that Michelle Obama unwittingly appears in PETA's latest ad campaign. Now another member of the Obama family is being used for promotional purposes without consent.

Perhaps much to his surprise, President Obama is the star of Weatherproof's gigantic billboard in the middle of Times Square in NYC. The image, which shows him wearing a Weatherproof coat, was shot during a trip to the Great Wall of China last November and is licensed by The Associated Press, according to The New York Times.

Weatherproof also ran the image on its Website's homepage for a period of time on Wednesday, calling it "The Obama Jacket," reports the source.

"This ad is clearly misleading because the company suggests the approval or endorsement of the president or the White House that it does not have," a White House aide told the paper.

A spokesman for the AP added that while Weatherproof paid the appropriate license fee for the billboard image, the agreement also requires them to obtain any necessary clearances.

Weatherproof president Freddie Stollmack admitted to the Times that he had not gained approval from the White House. "If we were to get a letter or a call from the White House saying they didn't approve... we'll do whatever we have to do," he explained. "We're not looking to alienate the White House."

If this whole politics thing doesn't work out for you, Mr. Obama, you may want to give Ford Models a call...

Even the Obama daughters aren't safe from having their name used to sell products.
Read All Comments
Filed under: Fashion, News
Tags: ad campaigns, Associated Press, billboards, Jackets, outerwear, President Obama, The Obama Jacket, weatherproof, white house
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READER COMMENTS

(36)Add A Comment

judejaded, 1-07-2010, 2:22PM

Half a star vote downvote upReport
judejaded

its funny, but expected that almost half of this country thinks this president is a liberal, let alone a socialist. he campaigned as a moderate, and thus far has proven to be just right of that TO ANY CLEAR-THINKING, OPENED EYED PERSON.

Reply »

kyle76066, 1-07-2010, 2:30PM

3 stars vote downvote upReport
kyle76066

And ANYONE that does not agree with this statement or Obamas policies, is
a racist.
Blue Dogs will retire or be fired in 2010, Obama out in 2012.

»

mesaman, 1-07-2010, 7:17PM

3 stars vote downvote upReport
mesaman

My eyes are open, my mind is clear, and you are totally insane to think your messiah is anything more than a socialist, an elitist, and very probably a fraud.

»

Ellison Edwards, 1-08-2010, 12:03AM

2 stars vote downvote upReport
Ellison Edwards

Cannot remember a president or other high ranking official who has complained as much about cartoons , ads, and negative comments as the present President. Are these unnewsworthy comments coming from the President and his family, the Obama PR machine, or so called "news writers" trying to stir emotions?

Reply »

judejaded, 1-07-2010, 2:38PM

Half a star vote downvote upReport
judejaded

even karl rove, in a rare moment of candor, admitted obama couldn't be beat last year because he's actually a CONSERVATIVE. KARL ROVE, I'LL admitt, is an intelligent conservative. HE'S IN CAMPAIGN-MODE SAYING HE'S A LIBERAL NOW. the guy knows he can convince the DUMB REPUBLICAN base, and get the TYPICALLY STOOOPIT, and fickle independent voter over to the lie in 4 years time..most LIBERALS LIKE ME, KNOW OBAMA ISN'T A PROGRESSIVE, AND NEVER WILL BE. the irony is, even if sara palin or any libertarian wins in 2012, the country will move more towards a euro style socialist nation EVENTUALLY, because IT HAS TO. BANK ON IT FOOLS...

Reply »

Sandy, 1-07-2010, 2:48PM

3 stars vote downvote upReport
Sandy

They said the charlatan likes his jackets as he likes his healthcare, riddled with options. White house said they didn't ask for permission? Well, now you know how we Americans feel! Repect is a two way street, a street our Liar in Chief has never traversed. Next thing you know he'll start crying about being lied to?

Reply »

walkingman717, 1-07-2010, 3:17PM

3 stars vote downvote upReport
walkingman717

This is a news PR rip-off. Anyone with half a brain knows you don't advertise at this level without going through the legal process of obtaining permission -- especially the president and first lady. He knew, she knew, Weatherproof knew and PETA knew. Anyone believing these stories are idiots.

Reply »

jenn, 1-07-2010, 3:32PM

2 stars vote downvote upReport
jenn

KUDOS walkingman..finally somebody actually posted about the posting itself rather than " i hate president obama "...everyone whined and complained about bush, now its obama....frankly im tired of all the bitching and complaining

Reply »

dl, 1-07-2010, 4:30PM

2.5 stars vote downvote upReport
dl

I really hope that none of them sell.But I already can imagine all the nerds out there that ordered one on their i-phones,no wait the Blackberry they bought after hearing Obama loved his.They ordered it right there on the street below the billboard in full erection and all.What a joke.

Reply »

dano, 1-07-2010, 4:50PM

3 stars vote downvote upReport
dano

Who really cares what Obama thinks? He is now below 475 approval, and we are only a year into this. If anything, his image will make people not buy the it.

Reply »

MAW, 1-07-2010, 4:52PM

2.5 stars vote downvote upReport
MAW

What the heck the man is cold and mentaly worn out , send him to Yemen, he needs another vacation.

Reply »

m3h2, 1-07-2010, 4:53PM

1 star vote downvote upReport
m3h2

Obama's actions against the Constitution????? Do you have any idea what Bush/Cheney did to desimate the Constitution, Geneva Conventions and Individual rights regarding privacy, and disgrace this Country????
Imposter? wtf does that mean? When YOU have graduated from Harvard Law School, let us know!

Reply »

burntbronz, 1-07-2010, 5:23PM

2 stars vote downvote upReport
burntbronz

yo' mamma!!!!!

Reply »

burntbronz, 1-07-2010, 5:23PM

2 stars vote downvote upReport
burntbronz

I would rather be a half breed than to be cursed with Leprosy.

Reply »

Goodie, 1-07-2010, 5:29PM

2.5 stars vote downvote upReport
Goodie

So what the ad is saying then is that the coat offers all kinds of features that it doesn't live up to? Makes me want to run out and buy one. Ha!

Reply »

Flippertoes, 1-07-2010, 5:35PM

2 stars vote downvote upReport
Flippertoes

Yes, The company should have approval to put the President of U.S.A on a billboard ad in Times Square. He looks sexy . Makes me want to buy the jacket.
It is a plus for our economy.

Reply »

ro, 1-07-2010, 5:35PM

2 stars vote downvote upReport
ro

SO WHAT

Reply »

Bob, 1-07-2010, 6:16PM

3 stars vote downvote upReport
Bob

Obama is more suited to selling jackets rather than selling the USA down the river. Selling jackets will only mislead a few. Selling the USA down the river will affect us all in a very negative way.

Reply »

miguel, 1-08-2010, 5:51AM

2.5 stars vote downvote upReport
miguel

Osama, I mean Oprah, Oops, Obama, is a fraud and is in office ONLY because of his skin color. What a shame.

Reply »

Ann Lane, 1-08-2010, 11:20AM

2 stars vote downvote upReport
Ann Lane

Get a grip - both the OPbamas should realize that they are public property...They both have (or should have) more meaningful things to think about...Grow up and get out of your "I;m GOD attitude.

Reply »

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