St. John, the fashion knitwear giant, has announced that it has followed up former spokesmodel Jolie with crimson-haired catwalker Karen Elson, last seen taking a nose dive off the stage at the British Fashion Awards, WWD reports.
Though St. John CEO Glenn McMahon told the source that Jolie -- who reportedly had issues with the dresses she was given to wear to red carpet events -- "overshadowed the brand," prompting several outlets to report that Jolie had been dumped in favor of Elson.
The real story? St. John's PR told StyleList that its relationship with the actress ended amicably in 2008 after her three-year contract was up.
"Her [Jolie's] relationship with St John continues to be very positive," St. John reiterated to us in a statement.
"We needed to show a modern point of view of St. John. We have evolved."
That evolution translates to Greg Kadel's bold image of Elson and her scarlet tresses, a dramatic contrast to the classic black and white shots that featured Jolie.
"The ads offer a fresh take from the images of the past and are clean, modern and editorial in feel," according to a company statement.
"The combination of Sharp's desire to express a modern take on the classic St. John brand, the evocative look of Karen Elson combined with Greg Kadel's keen eye resulted in a beautiful campaign that is directional, yet, attainable."
And check out Givenchy's new spring campaign.