Matthew Williamson SS10 men's collection.

Not for the color shy: Matthew Williamson's Spring 2010 capsule collection for men. Photos courtesy of Matthew Williamson

The year is off to an exciting start for style conscious boys.

First, Rodarte for guys, and now designer Matthew Williamson is adding a menswear capsule collection to his eponymous line for Spring 2010.

Williamson first dabbled in men's duds for his H&M collaboration before stepping up to these more luxurious designs under his own label.

The collection will feature cashmere sweaters, beaded T-shirts and will apply the British designer's trademark jet-set-meets-Goa-traveler prints to colorful scarves and tops.

Matthew Williamson men's collection

It's a wrap: Matthew Williamson's Spring 2010 men's collection. Photos courtesy of Matthew Williamson

On expanding his brand, Williamson explained, "I wanted to start a menswear line of slim fitting, luxury cashmere jumpers [Brit-speak for sweaters] in a range of great colours. I know these jumpers will become season-less staples in my own wardrobe."

Watch for the collection to hit the designer's flagship stores, online boutique as well as Harrod's department store in London next month.

Women may be the fairer sex, but the modern man cares about his outerwear and underwear.