First, Rodarte for guys, and now designer Matthew Williamson is adding a menswear capsule collection to his eponymous line for Spring 2010.
Williamson first dabbled in men's duds for his H&M collaboration before stepping up to these more luxurious designs under his own label.
The collection will feature cashmere sweaters, beaded T-shirts and will apply the British designer's trademark jet-set-meets-Goa-traveler prints to colorful scarves and tops.
Watch for the collection to hit the designer's flagship stores, online boutique as well as Harrod's department store in London next month.
Women may be the fairer sex, but the modern man cares about his outerwear and underwear.