British designer and avid Twitter bird Henry Holland is the latest of Vogue UK's famous blogging crew -- which includes social gadabout Liberty Ross and model Laura Bailey.
For his first post, designer/model Agyness Deyn's bestie laid out his ground rules.
"This blog shall be my inner most thoughts -- minus the filth. This blog shall be entertaining and hilarious -- here's hoping. I will stay away from in-jokes -- however hilarious.
I will try not to talk about myself too much - minus the obvious free plugging opportunities. Sarcasm is indeed the lowest form of wit and I will steer clear -- unless unavoidable."
Now that's in the clear, Henry is headed to Austria for some snowboarding. Which means, we're expecting some seriously fashionable après-ski shots. No pressure or anything.
With Holland penning for Vogue, could a blogging face-off with pint-sized Tavi at Harper's Bazaar be in the midst? Pens, er, keyboards ready!