Megan Fox in Sexy Emporio Armani Underwear Ad Campaign

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Jan 12th 2010 at 11:13AM

megan fox underwear giorgio armani ad campaign

Megan Fox strikes a pose for Emporio Armani Underwear. Photo courtesy of Giorgio Armani

When we first heard that Megan Fox was going to be starring in Armani's new spring campaign (don't let the door hit you on the way out, Victoria), we suspected the results would be, well, foxy.

Well hand us a crystal ball and give us a 900 number. Our predictions have come true and the just-released shots are hot hot hot.

Star photo team Mert Alas and Marcus Piggott shot both the bombshell's Emporio Armani Underwear and Armani Jeans campaigns on location in Los Angeles, the fashion house tells StyleList, delivering dramatic black and white images that cast Fox in a sultry yet sophisticated light.

For Emporio Armani Underwear, the beauty shows off her Michael Bay-approved bod in skimpy bra and panty sets, while the Armani Jeans ad sees her in classic white jeans paired with a white button-down blouse.

"Megan is young and sexy and has a lot of spirit," Giorgio Armani says in a statement.

"Emporio Armani Underwear and Armani Jeans are all about a youthful attitude, making her the perfect choice for the collections."

megan fox underwear giorgio armani ad campaign armani jeans

Fox's shots for Armani Jeans (left) and Emporio Armani Underwear (right). Photos courtesy of Giorgio Armani

Our verdict: Fox has never looked more tasteful (really!), though teenage boys will still have plenty to drool over in between snickering about "boobies."

The images will appear in magazines and billboards in New York, London, Los Angeles, Milan, Paris, Rome and Tokyo starting in February, the company tells us.

Additional shots will also be available on the label's Facebook page.

There goes the rest of your boyfriend's afternoon.

Meanwhile, check out Eva Mendes' smoldering new shots for Calvin Klein Jeans.

Shop a selection of Giorgio Armani clothes, shoes, beauty products and accessories below.

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Filed under: Fashion, Celebrity, News, Denim, Designers & Brands, Celebrity Style
Tags: ad campaigns, armani jeans, Celebrity Ad Campaigns, denim, emporio armani underwear, giorgio armani, Jeans, Lingerie, megan fox, MeganFox, underwear

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READER COMMENTS

(67)Add A Comment

emily, 1-12-2010, 2:08PM

Curvy? how the hell is she curvy?

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dlei1, 1-12-2010, 2:26PM

She is curvy because she has hips and and a chest wider than her waist.

Somewhere along the line someone said that you can't be thin and curvy, and that person was wrong.

Mark, 1-12-2010, 2:55PM

How is she NOT curvy?? Look at the pictures! The one of her laying down looks like a freaking roller coaster ride ( that I would LOVE to ride.. )!!

If you look at the Victoria Beckham pix they speak of - no curves.

myesharose, 2-16-2010, 5:54AM

She is curvy but not thick and curvy.

Jim, 1-12-2010, 2:25PM

Hey emily, what do you mean "how the hell is she curvy?"? What are you? Shaped like the Michelin Man? She's so hot I'd start at her toes and nibble my way to the top.

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Lindsey, 1-12-2010, 3:01PM

I think she looks absolutely beautiful!

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JewelzQ, 1-12-2010, 3:04PM

She looks gorgeous & she is curvy! (This is coming from a woman, and I'm no lesbian.)

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mwood, 1-12-2010, 3:19PM

TRIM AND SEXY VS FAT AND UGLY AGAIN ?

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borisbadenovisback, 1-12-2010, 3:22PM

I keep tellin' anyone and everyone -- women have a congenital problem: it is impossible for 99% of 'em to NOT be jealous of ANY woman who is, objectively speaking, attractive. Said object of envy need not be "gorgeous." She need be only more attractive than the critic. Ladies, this congenital flaw in your character needs discipline. Feminism has, obviously, not cured you of this malady. Maybe diet, exercise, intelligence, and a sense of humor can make up for your deficiencies.
Otherwise, you can console yourself that in 30-40 years, no matter what Megan does, she's going to look...older. The other consolation: in 30-40 years, we men will only look more distinguished...sorta like Cary Grant.

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Lucifer, 1-12-2010, 3:26PM

At least someone had the decency to photoshop her "tats" into cyberspace. Some girls carry a little ink well ... she would have been better as a blank canvas

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happygolucky, 1-12-2010, 3:24PM

TO: dlei1.....She is curvy because she has hips and and a chest wider than her waist.......Somewhere along the line someone said that you can't be thin and curvy, and that person was wrong.

WRONG Buddy Boy! If that is true then skeletons are curvy. No she is not curvy. If you stand her up without her legs being crossed, as so many skinny women do, you will see how thin she is. The top photo looks curvy because she is on her side, which makes her look like she has a small waist in proportion to her chest and hips. She does not. The picture on the right, further down, has the illusion of being curvy. Sorry, but no, because she is on tip-toe on that leg and it juts her hip up and out. I went to a website just to check out how thin she is and her ribs are poking out. Guys, you have now idea about women or them being curvy. Not fat, curvy. If you want to know what curvy is, look at the photos of a young Raquel Welch. You have no clue.

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dlei1, 1-12-2010, 4:07PM

Whoa there, happygolucky. First off, I'm not a boy (talk about having no clue.) Second, I'm not going to sit down and nitpick at every photo pointing out how thin/curvy/not curvy she is. There are images of Megan Fox out there where she is clearly curvy, and there are images that accentuate her thinness.

Now, I looked up pictures of Ms. Welch. Lovely looking woman, but whatever. Women come in all shapes and sizes, that includes the body types of Megan Fox to even curvier women like the beautiful figure of Scarlett Johansson. Part of knowing women, which you clearly do not, is knowing their bodies are all different, and not being so low as you to criticize a woman for not being curvy enough.

Sorry not all women fit your standards. Consider yourself part of the problem of negative female body image.

happygolucky, 1-12-2010, 5:53PM

TO: dlei1.... Talk about nitpick, people say buddy boy whether they are talking to a child or an adult. Didn't know you were so touchy.

Anyway, you said: Somewhere along the line someone said that you can't be thin and curvy, and that person was wrong.

That person was not wrong. Thin is not curvy. Boyish yes, curvy no.

I don't care how many photos you look at, she is not curvy. They may make her stand or lay down awkwardly to achieve that look, along with airbrushing, but it is not real.

You said she was curvy and I proved she is not. There is nothing wrong with a boyish figure, curvy figure, voluptuous figure, etc. You just have to know what you are talking about when you say it. You, obviously, do not. I know women much better than you ever could.

birky24, 1-12-2010, 3:26PM

wow america sure does love the air brush !

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ljsurf32, 1-12-2010, 5:29PM

She's obviously hotter than you, airbrush or not!

Tom Hunter, 1-12-2010, 3:43PM

I've just made my last Armania purchase. What used to be a classy fashion leader has stooped to a new low. TRASH has replaced CLASS. Very sad to see this dumb w-h-o-r-e as the new company pitch woman.

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ljsurf32, 1-12-2010, 5:52PM

I'm sure Armani has lost nothing! You can't even spell their name right!

monica, 1-12-2010, 3:52PM

i dont see how people think she is so "hott"
shes really nothing more than average and she is airbrushed BIG time
u can tell in the first picture at her stomach

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ljsurf32, 1-12-2010, 5:30PM

Average? LOL...whatever makes you feel better! You've obviously never seen her walking down the street!

Maureen, 1-12-2010, 3:50PM

Actually I think she looks nice in these ads. Eva Mendez looked really slutty in whatever ads she was in. OK so with that said... does this mean Megan Fox will stop acting, fingers crossed... please?!?

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