Halston is about to get Carrie'd away with the involvement of Sarah Jessica Parker, aka Carrie Bradshaw, as the new creative consultant, part-owner or face -- possible all of the above -- for Halston Heritage.
The company confirmed its involvement with Parker to WWD, but did not disclose details. They did not return calls to StyleList.
Halston Heritage is a secondary line to Halston and was launched to hit stores as we speak (check it out at Neiman Marcus). The collection is inspired by the classic designs of Roy Halston Frowick when the designer was in his heyday during the '70s (think Bianca Jagger, Liza Minelli and Studio 54 in the form of serious disco looks).
Since being purchased by Harvey Weinstein's The Weinstein Co. and Hilco Consumer Capital LLC in 2007, this brand has been through fits and starts with its relaunch. Weinstein was first in love with the idea of a vertically integrated strategy -- make a Halston bio-pic featuring the clothes, have the actors wear Halston when promoting the flick and sell Halston to consumers from that platform -- that never came to fruition.
Celeb stylist Rachel Zoe was originally involved with the line, then Marco Zanini was heading up the design team and now British designer Marios Schwab will unveil his first collection in a few weeks.
In the meantime, Parker is already promoting the brand by wearing a white Halston Heritage in "Sex and the City 2" set to hit theaters in May.
SJP has had mixed results in her previous fashion dealings. The star's affordable Bitten line was sold exclusively at Steve & Barry's, but the chain went bankrupt and was liquidated before the sales proved anything.
Her fragrances, however, have been bank for Coty Prestige. The beauty brand has introduced Lovely, Covet, Endless Lovely, Twilight Lovely, Dawn Lovely and Covet Bloom to staggering results. Her latest fragrance SJP NYC will launch nationwide with the release of "Sex and the City 2."
Fingers crossed for this historic brand.