versace models store opening australia

Models at the Versace Melbourne store opening in Australia. Photo: Hannah Mason/WI/

Calling all tech-obsessed stylephiles.

Versace is set to launch a super luxe (and super expensive) cell phone this May.

Joining runway cohorts Prada and Dolce & Gabbana, who beat Versace to the telecom punch with their own high-end mobile devices, the Italian fashion house is giving its VIP clients a sneak preview of the mobile next week at the haute couture shows in Paris.

Created in collaboration with ModeLabs Group, the French company that also made cell phones for Christian Dior and watchmaker Tag Heuer, Versace's handset gives shoppers the option of choosing colors and designer details like leather accents, reports WWD.

"This exciting collaboration is consistent with Versace's strategy of developing the brand's strong business potential through a select number of agreements with key international licensing partners," said Gian Giacomo Ferraris, CEO of Versace.

While the price of the phone has not yet been released, ModeLabs CEO Stéphane Bohbot did give the Wall Street Journal a hint: at retail, Versace's chic dialer will go for more than Dior's $5,000 phone.

We hope that includes Donatella as personal secretary!

In the meantime, mere plebes like us are happy with the simpler things, like this stylish iPhone app.