If you're a drugstore beauty junkie, you no longer have to make the trek to score your fave shampoo and mascara.

Starting this spring, Proctor & Gamble will launch a website called eStore in partnership with e-commerce provider PFSweb, which will exclusively feature brands by P&G like CoverGirl, Olay and Infusium 23 for USA-based customers, WWD reports today.

Industry insiders say the beauty and health giant has suffered a global sales decline in the past year, which experts partly attribute to increased competition from private beauty companies who are creating an increased presence online.

The goal of the venture "is to test concepts and programs that can be reapplied with all of our online retail partners," says Kirk Perry, P&G Vice President of North America.

Our advice to P&G? Give us a free shipping incentive, and we'll come play in your new web store.