G-Star Taps Liv Tyler for Ad Campaigns
Walk this way. Liv Tyler struts her stuff for G-Star. Photo courtesy of G-Star
The model-turned-actress-turned-model again? is set to star in the Spring and Fall 2010 ad campaigns for denim brand G-Star as its "Brand Ambassador," helping the company with its U.S. expansion.
"Liv is a great fit for the brand because she exudes the perfect level of sensuality, a characteristic very important to G-Star," the company said in a statement. "She's a strong, beautiful and independent woman with an impeccable feeling for style."
The Dutch company is looking to grow from 12 stores to 50 stores in 20 major metropolitan areas within the U.S. by sometime in 2015.
And though the jeanswear maker has been seen as a fashion company and has staged major fashion shows during New York Fashion Weeks, it really wants to refocus as a denim company.
"We're a denim brand that happened to show at New York Fashion Week because we believe it's a platform into America," explained Shubhankar Ray, G-Star's global brand director, to WWD.
Stealing beauty: Liv Tyler is the new face of G-Star denim. Photo courtesy of G-Star
Tyler, a statuesque stunner and daughter of Aerosmith frontman Steve Tyler, has been operating under the radar for the past few years. She has a three-year-old son Milo with her ex-husband, Spacehog singer Royston Langdon.
Filed under: Fashion, Celebrity, News, Denim, Designers & Brands
Tags: Ad Campaigns, Celebrtiy Ad Campaigns, G-Star, Jeans, Liv Tyler
Tags: Ad Campaigns, Celebrtiy Ad Campaigns, G-Star, Jeans, Liv Tyler
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ouoiqwureioue88, 1-23-2010, 7:39AM
3 Fashion Trends That We Love
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in Women , Men's Clothing , Juniors , Young Men , Shoes
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For your personal dress introduce below the style
For Women
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2. Denim
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Stylish Denim:
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3. Wedges
Why It's Hot: Stilettos not your style? Then you might want to try a pair of wedge shoes. It'll give you that extra height without the discomfort of traditional heels.
Stylish Wedges:
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For Men
1. Blazer
Why It's Hot: They adds a touch of sophistication to your outfit. It's a great way to dress up a pair of jeans/pants for date night or work.
Stylish Blazers:
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2. Cardigan
Why It's Hot: This trendy piece is lightweight and can be worn almost all year.
Stylish Cardigans:
Obermeyer Cardigan (from $60) Pashmina Vest (from $60) | See All Cardigans
3. Dark Denim
Why It's Hot: Forget about the light colored jeans. Dark denim is in!
Stylish Dark Denim Jeans:
Boot Cut (from $26.97) | Relaxed (from $60) | See All Denim Jeans
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