Mary-Kate and Ashley Olsen at the New York screening of "Nine." Photo: Getty Images for Martini

Mary-Kate and Ashley Olsen are coming to New York Fashion Week.

However, instead of being perched in the front rows at all the top fashion shows (per usual), the Olsens will be presenting their own high-end collection, The Row.

StyleList has learned that the design duo will be showing on Feb. 16 at 5 pm. The location has yet to be determined, and knowing these two, it won't be released until the very last minute.

The show is being handled by PR Consulting, the powerhouse publicity and marketing firm behind the meteoric rises of Narciso Rodriguez and Proenza Schouler.

Immediately following Marc by Marc Jacobs (not too shabby!), The Row presentation will go head-to-head, schedule-wise, with Diesel Black Gold.

Meanwhile, their Olsenboye collection for JCPenney will make its official debut at a media event on Feb. 3. Interestingly, the location was intentionally left off the invitation. Don't worry, we'll be there.

For some seriously dramatic fashion show scheduling, read up on this fashion feud.