Asos Plus-Size Line Asos Curve

A selection of designs from Asos Curve, including our favorite looks, the navy dress (top left) and one-shoulder blouse (top center). Photo:

Asos is getting bigger and better.

Today, the trend-savvy online retailer has launched Asos Curve, a new range of plus-size apparel catering to sizes 20-26 UK (or 18-24 US).

Known for its affordable celebrity-inspired fashions, the Asos expansion to the plus-size market is a major coup for curvy gals, who just last month saw British department store Selfridges drop plus-size line Marina Rinaldi.

Dubbed a "trend-led collection for sizes 20 to 26 featuring all the key fashion pieces you will need for the season," Curve includes flowy floral frocks, Parisian-chic striped tees, club-ready one-shoulder blouses, edgy leather biker jackets and body-conscious jeggings.

Prices range from $10.20 for a basic camisole or tank to $169.97 for the leather jacket, though most items fall in the $30-$50 range.

Between Asos Curve and V Magazine's plus-size-happy issue, 2010 is turning out to be the Year of the Curvy Woman. Shhh... nobody tell curves-dissing Charlotte Dawson.

Meanwhile, see what plus-size model Crystal Renn has to say about having curves in the fashion industry.