The formerly staid retailer is anything but boring since its repositioning last fall.
On the heels of supermodel Heidi Klum's turn as star of the retailer's holiday ads, model/actress/singer/designer Milla Jovovich has stepped in for the spring campaign.
Jovovich was photographed by legendary fashion photographer Peter Lindbergh, wearing trench coats, dresses and blouses paired with tons of bling-y accessories.
Interestingly, Lindburgh considers Jovovich, more than any other model or woman he's photographed, to be his muse.
"When Milla comes in, you feel like something is going to happen," he said of her last year. Indeed.
Stay tuned for the actual ads.
Plus, catch up on other celebrity ad campaign news.