With your relaunch, edgy fashion and big name models -- what could be next? Underwear? Well, as it turns out, yes.
Lingerie brand Eberjey is launching an exclusive line called Bluebird by Eberjey exclusively at Ann Taylor starting Feb. 2. The collection will consist of three groups that will include two bralets, one camisole and nine panty styles available in 10 colors, ranging in price from $16 to $36.
"We are excited to partner with Eberjey and introduce our clients to beautiful, feminine lingerie with gorgeous details and flattering fits. By exclusively carrying Bluebird by Eberjey, we will continue to enhance the Ann Taylor shopping experience and offer another layer of chic, sophisticated style," an Ann Taylor spokesperson told StyleList.
"This is the first time Ann Taylor is getting into lingerie," Mariela Rovito, president and co-founder of Eberjey told WWD. "The line is aimed at the existing Ann Taylor customer, but that customer is changing a bit. They are aiming at a different direction and looking at a younger customer."
And from the looks of the collection, she doesn't mind being a bit sexy, yet still tastefully feminine.
For a more overtly sexy vibe, see this lingerie company's topless bikini (as in the swimwear).