On behalf of its members, the CFDA (Council of Fashion Designers of America) has pulled together a "Fashion for Haiti" T-shirt, the proceeds of which will be donated to the Clinton Bush Haiti Fund, which is raising funds for immediate, high-impact relief and long-term recovery efforts in the earthquake-stricken country.
The T-shirt features a black-and-lime green logo and was designed by Peter Arnell. The tagline, "Hope Help Heal Haiti," sits underneath the phrase "To Haiti With Love," with a map of the nation standing in for the word "Haiti."
"The shirt will be launched at the beginning of fashion week and will be on sale starting Friday, February 12," CFDA executive director Steven Kolb told StyleList.
Adding that "Every major retailer from the mass level, to specialty, to department stores and e-commerce sites are involved, and there will be some celebrity involvement."
The tees are being manufactured by Theory and will be available in men's and women's sizes at $25 each.
"As we watch the story unfold in Haiti, it is our obligation to act," said Theory's president and CEO, Andrew Rosen, in a release. "We must move quickly to raise the much needed money and support for the relief efforts that are beginning now, and that will be required in the months and years to come."
Arnell is no stranger to creating iconic T-shirts. He designed the "Fashion for America" mended heart logo T-shirts, sales of which raised over $2 million for the Twin Towers Fund in 2001.
"Fashion for Haiti" T-shirts will also be available at www.cfda.com.
And see how beauty companies are helping Haiti.