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Gucci's Frida Giannini Designing Fashion House's First Couture Line

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Jan 26th 2010 at 1:58PM  
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frida giannini gucci

Gucci Creative Director Frida Giannini. Photo: Jamie McCarthy, WireImage

Lagerfeld, Galliano and Armani may currently have the couture world locked down, but there could soon be a female crashing the all-boys club.

According to WWD's industry sources, Gucci's Frida Giannini is plotting the Italian fashion house's couture line. Giannini first joined Gucci as an accessories designer under Tom Ford.

Several "it" handbags later, Frida was promoted to Creative Director of the women's ready-to-wear collection after Ford left to pursue his Tinseltown dreams in 2005. Giannini has since been charged with overseeing Gucci's menswear collection, as well. Add a debut couture line and Frida may finally be able to step out of Ford's shadow.

However, if the brand extension does happen, Gucci couture isn't expected to show on the runway, but instead will be presented on an appointment-only basis (translation: private jets chartered by wealthy oil barons).

Plus, now she can keep Donatella Versace company in the predominantly male segment of the industry. The latter launched Atelier Versace, the house's haute couture line in 1999 and A-listers have been embracing the designs for red carpet event ever since.

Meanwhile, in more catwalk news, Paris men's fashion week just wrapped up -- but not without some front row drama.

Shop the selection of Gucci shoes, accessories, apparel and beauty products below.
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Filed under: Fashion, News, Designers & Brands
Tags: couture, Frida Giannini, Gucci, haute couture, Tom Ford
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