For the second season in a row, Sports Illustrated model (and 2009 cover girl) Bar Refaeli is the star of the Rampage ad campaign.

You may recall that the leggy Israeli model -- and on-again, off-again girlfriend of Leonardo DiCaprio -- replaced DiCaprio's ex, Gisele Bündchen, as of last season. Should you need a reminder, check out the images and behind-the-scenes video here.

Shot by fashion photographer Gilles Bensimon in Los Angeles, the setting for the Spring 2010 campaign is Paris Hilton's former home and shows 24-year-old Refaeli in the brand's swimwear, intimates, clothing and accessories lines, including a bright floral summer dress, skimpy string bikini, a sweet and frilly gingham-print bra and panty set and a pair of tie-dyed skinny jeans à la Rihanna and Ciara.

"Rampage's spring collection is amazing," Refaeli said in a statement. "The flirty dresses, fabulous swimwear and great shorts are perfect for warm weather, parties and weekends. I can't wait to wear all of the new styles!"

The images will break in the March issues of Elle, Lucky, Marie Claire and Glamour.

What do you think of Refaeli's new campaign and Rampage's Spring 2010 looks? Let us know in a comment.

And keep reading to see what other headlines -- of the less sexy variety -- Refaeli is making in her native Israel.