To celebrate the launch of her debut fragrance, Beyoncé Knowles will illuminate Union Square with a light spectacle and make an appearance at Macy's Herald Square next week.
Beyoncé Heat is a warm, feminine floral with notes of red vanilla orchid, magnolia, neroli, honeysuckle, and amber. The sultry singer describes the scent as a "unique expression of a woman's powerful sensuality."
"The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired," Beyoncé told WWD.
Fans of Beyoncé can experience the heat at Union Square on February 2 as the landmark is radiated in a fiery red light and smoky fog and then head over to Macy's Herald Square on Feburary 3 to purchase the exclusive Beyoncé Heat three-piece fragrance set ($122) and get a chance to meet and take a photo with the global sensation.
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